NEW YORK - eTradeWire -- Artificial intelligence is rapidly moving from workplace productivity tools into everyday consumer decision engines.

Enter BiteWise AI, a newly launched mobile platform that uses AI-assisted analysis to help shoppers instantly interpret food ingredients, active recall risks, and sustainability indicators directly at the point of purchase.

Priya Singhal, a two-time CPG founder and global consumer insights consultant, developed the app's first working version to help consumers make faster, more informed food choices.

By turning fragmented food data into real-time transparency through a simple mobile scan, BiteWise AI aims to make everyday grocery decisions clearer, safer, and more intuitive.

This free mobile application empowers everyday shoppers to instantly decode complex food ingredients, real-time safety recalls, and environmental sustainability metrics through a simple, frictionless barcode scan.

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Built entirely in just six months utilizing accessible AI and no-code tools such as Replit, Claude, and ChatGPT, BiteWise AI represents a rapidly growing wave of "AI-First" innovation.

Without prior software engineering experience or institutional venture funding, Singhal successfully developed a sophisticated, scalable platform that aggregates and analyzes publicly available food safety, nutrition, and sustainability datasets released by organizations such as the U.S. Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC), the United States Department of Agriculture (USDA), and global open food data initiatives.

"AI tools made it possible to move from idea to product faster than I ever imagined, serving essentially as my autonomous technical co-founder," Singhal said. "I didn't want to wait for the perfect technical setup or spend years chasing elusive venture funding. I wanted to solve a critical, real-world consumer problem right now: the dangerous opacity of modern food labels and the lag in food safety communications."

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"The complexity of our food system has outpaced the average shopper's ability to navigate it safely. When parents are standing in the grocery aisle, they don't have time to cross-reference multiple government databases for recall alerts or decode cryptic chemical additives. BiteWise AI does that heavy lifting instantly. With our friendly mascot KAI, we've transformed what used to be a terrifying or confusing experience into an empowering one where shoppers can get the facts, not the fluff, right in their pocket."

Industry data reveals a crisis of confidence, with only 31% of consumers reporting trust in standard food labels.

BiteWise AI is now available for free download: on the iOS App Store at apps.apple.com/us/app/bitewise-ai/id6752122391 or on the Google Play Store at play.google.com/store/apps/details?id=com.brownfish.bitwise.