SAN FRANCISCO - eTradeWire -- Seeing Green, a modern sustainable living media platform, today announced the launch of 12 Days of Greener Giving, a daily holiday series spotlighting gift ideas that are stylish, accessible and lighter on the planet. The series, which kicks off with Day 1 on sustainable sneaker gift ideas, supports Seeing Green's mission to inspire and empower the "moveable middle" of consumers to make healthier and more sustainable choices that fit naturally into their daily lives.

As part of 12 Days of Greener Giving, each day from December 1–12 Seeing Green will highlight a new product category — from sneakers and home essentials to personal care, food, travel and more. Each daily spotlight curates brands and gift ideas that blend strong design with thoughtful materials and lower-impact choices. The series is designed for gift-givers shopping for eco-minded recipients as well as anyone looking for planet-friendly ideas to add to their own wish list this season. By curating both the gift categories and the most credible brands within each, Seeing Green helps remove friction for consumers who want to choose more sustainably but don't have time to sift through the noise.

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"At Seeing Green, we recognize that more consumers are looking for ways to bring elements of greener living into their daily routines in ways that fit real life," said Douglas Sabo, Founder of Seeing Green and former Chief Sustainability Officer at Visa. "The holiday season creates a natural moment to empower these consumers — as gift-givers and wish list makers alike — to explore the growing selection of high-performing, planet-conscious offerings in the marketplace. That's exactly what we aim to inspire through 12 Days of Greener Giving."

The series began today with Day 1: Planet-Friendly Sneakers, featuring a curated selection of footwear brands using more sustainable practices such as renewable materials, recycled components and circular design. Content across Seeing Green's website and social media platforms spotlighted Allbirds, Nothing New, Thousand Fell, Cariuma and 8000Kicks, with more than 15 additional sneaker and activewear brands featured in the Day 1 blog post.

"By highlighting key areas of greener gift giving and the leading brands within each, we aim to connect planet-minded consumers with the innovative, often disruptive companies bringing new solutions to the market," Sabo continued. "It's a win-win-win for consumers, brands and the planet alike."

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Since its early days in 2019 as a collection of curated sustainable living headlines, Seeing Green has featured hundreds of sustainable brands across its growing platform — including nearly 250 recent "Solutionists of the Day" — spanning categories such as apparel, home, mobility, food, spirits, pet care and more. The 12 Days of Greener Giving series builds on that foundation, offering an editorial guide for holiday shoppers through content published daily across social media channels (Instagram, YouTube, TikTok, Pinterest, Facebook, Bluesky, LinkedIn) as well as the SeeingGreen.eco website.

About Seeing Green

Seeing Green is a modern sustainable living platform dedicated to shifting everyday commerce and consumption toward more conscious, sustainable choices by empowering consumers to discover and choose planet-friendly brands, ideas and habits. Through daily content across Instagram, YouTube, TikTok, Pinterest, LinkedIn and Bluesky, as well as editorial features on SeeingGreen.eco and the Seeing Green Podcast, Seeing Green highlights practical, no-judgment ways to live more sustainably for its "moveable middle" audience. The platform was founded by Douglas Sabo, former Chief Sustainability Officer at Visa and a recognized leader in sustainable living and corporate responsibility. To learn more, visit http://www.seeinggreen.eco and follow Seeing Green (@SeeingGreenEco) across its social channels.