SAN DIEGO - eTradeWire -- It's All About the Kids® Foundation (IAATK) is challenging everyone to get healthier — and give back.

The new Healthy Families Initiative Challenge kicked off with students at High Tech Middle Mesa, where middle schoolers learned about ingredients, nutrition, making healthier food choices and created Healthy Snack Guides for Kids.

Now, the Challenge is going countywide through October 31, 2026.

Supporters can join by making a $20 donation on the IAATK website at itsallaboutthekids.org and will receive a special gift from The Trash Panda Food Scanner App, the Initiative's Founding Nutrition Technology Partner. Funds raised help IAATK fight food insecurity while giving San Diego families food today and tools to build stability tomorrow.

Donate $20. Get a gift. Help a family. Challenge someone else.

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IAATK is also recruiting Youth Ambassadors to help lead the movement by creating videos and social content, participating in community events and inspiring kids and adults to make healthier choices.

"When kids get excited about making healthier choices, they can influence their entire family," said Angela Brannon-Baptiste, Co-Founder, CEO and President of the Board of IAATK. "We're giving young people a voice — and challenging adults to follow their lead."

The Healthy Families Initiative is powered by community partnerships with the Trash Panda Food Scanner App and The Buzz Marketing Co., Official Media Partner.

JOIN THE CHALLENGE

$20 Donation • Special Gift • Help San Diego Families

The Healthy Families Initiative Challenge runs through October 31, 2026.

About It's All About the Kids® Foundation

It's All About the Kids® Foundation is an award-winning San Diego nonprofit dedicated to bridging the weekend food insecurity gap for children in impoverished neighborhoods. Since 2004, IAATK has provided millions of meals and essential support to children and families. itsallaboutthekids.org

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Find Food. Find Help. Find Hope.

About The Trash Panda Food Scanner App

The Trash Panda Food Scanner App helps people cut through confusing food labels. Scan any packaged product and Trash Panda identifies the ultra-processed ingredients and additives inside, so shoppers can make informed choices in seconds. Founded by an NTA-certified nutritional therapy practitioner, Trash Panda is on a mission to make ingredient transparency simple enough for every family.

About The Buzz Marketing, Co.

The Buzz Marketing, Co. is a full-service marketing agency founded by Brittany Jenkins, built on the belief that great marketing starts with genuine partnerships and smart strategy. We help businesses grow through custom website design, SEO, paid advertising, social media management, branding, and content creation—all tailored to each client's unique goals. More than just an agency, we become an extension of your team, combining creativity, data, and collaboration to build marketing that not only looks great but delivers measurable results.