WASHINGTON - eTradeWire -- Sam, The Support Platform for Women™, today celebrates one year since launching its expert support marketplace tailored for women carrying it all, including work, home, health, and eldercare. In a time of AI shortcuts, shrinking support, and a growing eldercare crisis, Sam stands apart as a comprehensive on-demand solution for women seeking real human expertise that enables them to feel seen and prepared. Support is booked online instantly with highly vetted and certified female experts (>1% acceptance rate) from across the country. Sam is not just a destination for support and information, but a human-first place for women to safeguard their progress and realize their potential.

Women are not okay
The need for support exists and continues to grow. A March 2026 survey conducted by Sam (https://www.wearesam.co/) to women over 35, found that 81% of women report that life events are increasingly complex and compounding as they age. While 86% of women have faced a recent destabilizing event, the resources to manage them remain scarce. And 72% of American women feel they lack the adequate emotional and practical support required to navigate major life transitions like eldercare, job loss, or bereavement.

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Last year alone, 455,000 women exited the workforce. Women are five times more likely than their male counterparts to forfeit their careers to care for loved ones. Forty-two percent cited caregiving as the main reason they walked away. Sam (https://www.wearesam.co/) exists because these losses are preventable. Seventy-one percent of these women would have remained in their roles had adequate support been available.

"We knew this problem was coming, the signs have been there for a while. The explosion of an aging Boomer population combined with other economic and political headwinds place women in a vulnerable position. We're proud to be able to help," said Founder and CEO, Abby Nydam.

What's Ahead: Scaling
This year, Sam will grow its support for working women and families. Sam will prioritize the rollout of Sam for Employers (https://wearesam.co/for-employers), a turnkey model designed to put Sam support directly into employee benefit packages. It is a simple and convenient way for companies to support the women they hire and promote female workforce longevity within an organization. By providing support for the hard parts of life – like caring for aging parents or navigating a loss – Sam can provide women with real support and actionable strategies before they have to make the difficult decision to stay or leave a job.

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Sources: Sam Internal Analytics/Survey, Pew Research Center, AARP Public Policy Institute, National Alliance for Caregiving (NAC), Bureau of Labor Statistics (BLS), Edelman Trust Institute, McKinsey & Company, LeanIn.org