PHILADELPHIA - eTradeWire -- Russ Napolitano, partner at the renowned branding and design agency Xhilarate, is bringing his creative talent to a new frontier with the release of his latest book, Book of Those Words. This lighthearted, fun-sized collection of cringeworthy words will make readers squirm and laugh, but it's not just about humor—it's also about giving back.

A dedicated supporter of both the National Multiple Sclerosis Society and the Wounded Warrior Project, Napolitano is leveraging the release of his book to make a difference. A portion of the proceeds from Book of Those Words will be donated to these two charities, reflecting his ongoing commitment to causes that support those facing significant challenges.

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Napolitano said, "Words have the power to shape how we see the world, whether they make us think, laugh, or cringe. With Book of Those Words, I wanted to create something lighthearted and fun, but also impactful. By supporting these incredible organizations, we're using words to do some real good."

In Book of Those Words, Napolitano takes readers on a decade-long journey through the most awkward, embarrassing, and downright cringeworthy words in the English language. While their original meanings may be innocent, over timethese words have taken on new, sometimes uncomfortable connotations. The book explores language's power to evoke emotions, whether it's amusement, discomfort, or both.

In addition to this latest literary effort, Napolitano continues to push boundaries in the world of branding and design. As a partner at Xhilarate, he has worked with clients across diverse industries, from craft breweries to senior living communities, and is known for his innovative use of technologies like AI to create bold visual identities. His work consistently blends creativity with business strategy, helping brands connect with their audiences in meaningful ways.

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Napolitano's dedication to non-profits like the National Multiple Sclerosis Society and the Wounded Warrior Project has long been a hallmark of his career. By integrating this philanthropic mission into the launch of Book of Those Words, he offers a unique way for readers to not only enjoy a good laugh but also contribute to important causes.

Bulk quantities of Book of Those Words with your brand featured are available. Send inquiries to: russ@xhilarate.com.

For more information about Book of Those Words or Russ Napolitano's work at Xhilarate, visit [xhilarate.com](https://www.xhilarate.com) or contact Russ directly at russ@xhilarate.com.