SAN JOSE, Calif. - eTradeWire -- RightWave, Inc., a leading B2B Marketing Operations & Marketing Automation Services Company, announced today the release of the Entrepreneur's Journey interview, hosted by Upesh Jain, Founder of ExecTalkChannel, featuring RightWave CEO Anurag Khemka, a martech champion and serial entrepreneur. In this video, Anurag and Upesh discuss Anurag's first influencers, his academic focus, and his inquisitive nature, leading him on a successful entrepreneurial journey, including establishing the marketing automation niche.

The idea for marketing automation materialized from Anurag's early experiences with marketing teams and his analysis of the need for a marketing database to manage the lifecycle. Automating marketing databases and processes to build a communicative infrastructure for managing prospects and leads is what marketing automation is all about. Marketing automation manages the top of the marketing funnel with two goals in mind; provide analysis for driving decisions and interact with leads and prospects on their terms.

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Anurag continues his entrepreneurial journey as the CEO of RightWave, Inc., sustaining his company for more than twenty years. Through his leadership, an environment consistent with the company's core values is prevalent, and Anurag leads by example, working for his company, employees, and customers. RightWave flourishes because of its commitment to development and growth by listening to its customers and generating solutions for the constant changes in the marketing industry.

Anurag's advice to entrepreneurs: "Do something today that you want to be tomorrow."

Learn more about Anurag's servant leadership philosophy and how RightWave continues to evolve and develop team members and support their initiatives.

See the video here: https://rightwave.com/rwi/webinars-podcast

About RightWave, Inc.

RightWave provides Marketing Automation Services for B2B companies. They have helped more than 100 global companies in utilizing the maximum potential of their marketing automation stack. These companies have seen significant improvements in their marketing automation ROI. By outsourcing marketing automation and marketing operations to RightWave, B2B marketers can focus on strategy and creativity while they handle the technical aspects and ensure optimal results.

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For more information about RightWave, see https://rightwave.com/rwi/

About Upesh Jain

The ExecTalkChannel is a channel where the Founder & Host, Upesh Jain, interviews CEOs & Executives to talk about their journeys, where they came from, their challenges, their accomplishments, and their learnings. Upesh is a hi-tech professional himself who decided to leverage his 30+ years of experience and exposure in Silicon Valley to be somehow useful to the community. As a result, he came upon this idea, the intent of which is to disseminate this information for the consumption of anyone who stands to benefit from it - entrepreneurs, academia, venture capitalists, financial institutions, and individuals (especially the next generation).