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Rick Ware Racing Unveils New Look for Las Vegas; Yeego.ai and Habit Burger Debut on No. 51
eTradeWire News/10831591
Rick Ware Racing unveils a new look for Las Vegas. Yeego.ai and Habit Burger debut on Cody Ware's No. 51 Chevy. Fans can enter a 51-Charburger Giveaway at habit.giveaway.racing. This tech-forward partnership marks a first for both NASCAR brands.
LAS VEGAS - eTradeWire -- Rick Ware Racing Unveils Tech-Forward New Look for Las Vegas; Yeego.ai and Habit Burger & Grill to Debut on No. 51 Chevrolet
LAS VEGAS (March 13, 2026) – Rick Ware Racing (RWR) announced today a major double-brand debut for this Sunday's Pennzoil 400 at Las Vegas Motor Speedway. The No. 51 Chevrolet, driven by Cody Ware, will showcase a vibrant new paint scheme featuring primary partners Yeego.ai and Habit Burger & Grill.
This partnership represents a significant "crossover" moment, bringing a next-generation social AI networking platform and a beloved national restaurant brand to the forefront of the NASCAR Cup Series. Facilitated by Standout Management Group (SMG), the collaboration is designed to bridge the gap between high-speed motorsports and cutting-edge digital connection.
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Yeego.ai, a social AI networking app, provides users with a personal digital companion to help them build and strengthen professional and personal relationships more efficiently. By identifying shared interests and suggesting timely follow-ups, Yeego.ai is revolutionizing how people connect in an increasingly digital world.
"NASCAR is inherently about connection—between the drivers and the fans, and between brands and their communities," said Boon Chew, Founder of Yeego.ai. "We are thrilled to partner with Rick Ware Racing to highlight how technology can enhance these human experiences."
To celebrate the debut, Habit Burger & Grill—the Santa Barbara-born brand known for its award-winning, freshly chargrilled burgers—is launching a massive fan engagement campaign. Fans nationwide can participate in the "51-Charburger Giveaway" by visiting https://habit.giveaway.racing. Habit Burger & Grill currently operates over 370 locations, bringing its open-flame cooking style to 14 states.
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"It is always a milestone moment to bring new, innovative brands into our sport," said driver Cody Ware, who is making his 10th career Cup Series start at the Las Vegas oval this weekend. "Representing a tech leader like Yeego.ai alongside a fan favorite like Habit Burger & Grill is a great opportunity for our team."
The No. 51 Chevrolet will also carry support from associate partners Flywheel, Parts Plus, and Jacob Industries. Fans can tune in to the Pennzoil 400 this Sunday at 4:00 p.m. EDT on FS1 and SiriusXM NASCAR Radio.
MEDIA CONTACT: Barry Tisdale (817) 721-3752 btisdale@standoutmg.com
LAS VEGAS (March 13, 2026) – Rick Ware Racing (RWR) announced today a major double-brand debut for this Sunday's Pennzoil 400 at Las Vegas Motor Speedway. The No. 51 Chevrolet, driven by Cody Ware, will showcase a vibrant new paint scheme featuring primary partners Yeego.ai and Habit Burger & Grill.
This partnership represents a significant "crossover" moment, bringing a next-generation social AI networking platform and a beloved national restaurant brand to the forefront of the NASCAR Cup Series. Facilitated by Standout Management Group (SMG), the collaboration is designed to bridge the gap between high-speed motorsports and cutting-edge digital connection.
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Yeego.ai, a social AI networking app, provides users with a personal digital companion to help them build and strengthen professional and personal relationships more efficiently. By identifying shared interests and suggesting timely follow-ups, Yeego.ai is revolutionizing how people connect in an increasingly digital world.
"NASCAR is inherently about connection—between the drivers and the fans, and between brands and their communities," said Boon Chew, Founder of Yeego.ai. "We are thrilled to partner with Rick Ware Racing to highlight how technology can enhance these human experiences."
To celebrate the debut, Habit Burger & Grill—the Santa Barbara-born brand known for its award-winning, freshly chargrilled burgers—is launching a massive fan engagement campaign. Fans nationwide can participate in the "51-Charburger Giveaway" by visiting https://habit.giveaway.racing. Habit Burger & Grill currently operates over 370 locations, bringing its open-flame cooking style to 14 states.
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"It is always a milestone moment to bring new, innovative brands into our sport," said driver Cody Ware, who is making his 10th career Cup Series start at the Las Vegas oval this weekend. "Representing a tech leader like Yeego.ai alongside a fan favorite like Habit Burger & Grill is a great opportunity for our team."
The No. 51 Chevrolet will also carry support from associate partners Flywheel, Parts Plus, and Jacob Industries. Fans can tune in to the Pennzoil 400 this Sunday at 4:00 p.m. EDT on FS1 and SiriusXM NASCAR Radio.
MEDIA CONTACT: Barry Tisdale (817) 721-3752 btisdale@standoutmg.com
Source: standoutmg.com
Filed Under: Sports
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