PORTSMOUTH, U.K. - eTradeWire -- The Revenue Enabler, a fast-growing sales enablement platform, has today announced the official launch of AI Sales Assistants – a groundbreaking new tool designed to save sales teams time, boost pipeline creation, and support consistently higher-quality sales execution.

To mark the launch, The Revenue Enabler will be hosting a live webinar on 1st May at 15:00 BST, where attendees can see the tool in action and hear directly from users already benefiting from the platform.

AI Sales Assistants offers B2B sales professionals access to a suite of over 20 AI-powered assistants including a Cold Call Script Builder, Account Researcher, Discovery Call Coach, Annual Report Reader, and Business Case Builder – all designed to guide salespeople through key tasks in less time and to a higher standard.

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"I used all five of the available Sales Assistants in Beta and all five are invaluable in my opinion. I would usually spend hours researching prospects and refining outreach emails and LinkedIn messages. The AI Sales Assistants dramatically shorten these processes. The discovery call coach is my personal favourite as it gives feedback on my sales calls including suggestions for improvement," said Richard Metcalf, Sales Director at Storyly.

Solving the Right Problems in B2B Sales

Sales professionals today are under immense pressure – not just to hit numbers, but to do so while managing admin, outreach, call reviews, messaging, and more. The reality?

• Sales reps either don't do deep customer research, or spend 5–10 hours a week on it
• Most don't receive proper coaching or feedback on their messaging
• 72% never receive feedback on outbound messaging at all

The result? Sales reps miss pipeline targets, and in turn, miss revenue targets. Add to that the sceptical, overwhelmed buyer and the cycle continues.

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AI Sales Assistants was built to change this.

"Our mission is simple," says James Bissell, Founder of The Revenue Enabler. "Sales reps shouldn't have to choose between spending hours on admin or doing a good job. AI Sales Assistants take care of the busy work, so your team can focus on better execution – not automation for automation's sake."

Built for Sales Reps and Sales Leaders Alike

• For sales reps: It's like having a personal coach, researcher, and writer at your side 24/7.
• For sales leaders: It means leverage, faster ramp-up, and consistency across the team.

The AI Sales Assistants are fast, trained, consistent, and always available – enabling reps to build better habits and helping sales teams sell more, faster.