HADDONFIELD, N.J. - eTradeWire -- Summer is traditionally a slower time for many industries, but VSA has enjoyed a steady stream of new business in recent months—thanks largely to returning clients and referrals.

Since the spring, VSA has launched (or is in the process of onboarding) new lead generation and appointment-setting programs for 11 returning clients. Two other new clients are the direct result of the firm's referral partnerships.

"I knew from past experience that they would handle the calls professionally, and do their jobs as well as I needed them to," said the operator of a Midwestern fundraising company, when asked why he chose to partner with VSA for a third time for his cold calling needs. "That really gave me peace of mind."

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Past success is obviously a big reason clients return to VSA, but in many cases, familiarity with the firm's people and processes and the comfort of knowing they're a trustworthy partner are equally important factors.

This also comes into play with referral partners, who can vouch for VSA's merits as a company while serving as a reliable intermediary.

"Having a partner you can trust is especially important in the call center business these days, because the truth is, production across the industry is less than it was five years ago," says VSA CEO and founder Valerie Schlitt. "Cold calling is still a critical source for generating leads, but you don't want to partner with a firm that's going to over-promise."

Businesses looking to outsource their lead generation needs have many more options than they've had in the past, and new technologies seem to emerge every day, making it more important than ever to vet potential partners.

"We've observed a shift in the market for lead generation services," Ms. Schlitt says. "With a lot more offshore competitors, and all the new technology within the call center industry, there are so many different services springing up. It's very important to do your homework, and using references or organizations you have a history with can make those decisions easier."

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In VSA's case, former clients likely will be working with a familiar face when they return, and all clients —old or new—will be in good hands. That's because VSA's Program Managers have an average tenure of 6+years, and are committed to developing and sustaining successful campaigns for their clients.

"The fact that we've had so many clients return is a testament to the hard work our Program Managers do on their behalf, and the trust our clients have in them," says VSA Senior VP of Operations Dawn Stolte. "We can't guarantee every program will be a success, but we can guarantee that we will do everything possible to try and make that happen."

For more information about VSA, Inc. please visit www.vsaprospecting.com.