SAN DIEGO - eTradeWire -- How many Competitive Market Analysis' are you doing? Do you prefer new builds over existing properties? Are you capitalizing on open houses? If not, you may find the book with the "tongue-in-cheek" title The Awful Truth About Careers in Real Estate… and What to do About it, by George Mantor, a real estate practitioner for nearly 40 years.

According to the Association of Real Estate License Law Officials (ARELLO) (https://www.arello.org/)  there are 2 million real estate licensees in the United States. NAR reports that in 2018 there were 5.34 million homes and 667,009 newly constructed homes sold in 2018. With the oversaturation of real estate practitioners, only the best  get thet listings and sales.

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The National Association of REALTORS® (NAR) states that the median income for a member with less than two years of experience, was just $8,330. A fact that can stall a career before it starts.  It's important that real estate practitioners use all the tools available to them to get the sale before their competition does.

Mantor's book provides information beyond what new agents learn in school, because the tips he offers comes from a long and successful career. Some of the tips contained in the book include:

·         Utilize open houses to your advantage: Open houses are not just designed to sell la home, savvy practitioners will an open house meet neighbors and existing homeowners looking to see what e is on the market and how their home compares. This may be the time to begin a relationship and make a lasting impression so they will think of you when it comes time to buy or sell. impression.

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·         Become an expert in conducting Comparative Market Analyses: CMA's can be the most important part of the listing process—the more listings—the more sales opportunities. Make a goal with conducting at least three CMAs a week.

"Everyone wants to do business with someone they trust, feel comfortable with. This is especially true in the real estate industry when people are making life decisions and perhaps one of the biggest investments in their life, said Mantor. "The book was written using firsthand knowledge of how to make a lifelong career in real estate and be a leading sales generator."

The book is a resource for both new and seasoned real estate agents, offering common sense and innovative tools that help agents meet their sales goals and gain long term success.