RAIN Group's Beth McCluskey Wins B2B Innovator Award

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Global sales training firm's director of marketing honored in the Sales Drivers category for impactful campaigns resulting in new leads, new clients, and increased revenue

BOSTON - eTradeWire -- RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today that its Director of Marketing, Beth McCluskey, is the recipient of a B2B Innovator Award.

An award-winning graphic designer, B2B strategist, and web developer, McCluskey was honored in the Sales Drivers category for devising powerful campaigns that resulted in new leads, new clients, and increased revenue for the Top 20 Sales Training Company.

"Beth is the epitome of an out-of-the-box thinker, and the business results she has produced have been remarkable," shared Erica Schultz, CMO of RAIN Group. "When it comes to sharing our latest research, Beth takes the data from those studies and creates valuable resources. For instance, at the onset of the pandemic, we launched the guide 9 Principles of Virtual Learning Success. A leader at IBM said, 'This was the best article I've read in the pandemic-driven avalanche of content on virtual learning.' Beth is very deserving of this award!"

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Demand Gen Report's B2B Innovator Awards were created to spotlight B2B executives who think outside the box to develop and advance innovative concepts and strategies that move the overall B2B industry forward. The Sales Drivers category recognizes marketers who have seen notable success enabling their sales counterparts to engage, educate and close deals with prospects in the latter stage of the buyer journey.

"It's an honor to be recognized among so many other accomplished marketing leaders in the B2B Innovator Awards," shared McCluskey. "I love that I'm able to create content that educates our prospects and clients, supports our sellers in their goals, and plays a role in driving growth at RAIN Group."

McCluskey joined RAIN Group's marketing team more than eight years ago and oversees the day-to-day marketing activities and manages the firm's MarTech stack. In the last year, she has produced white papers, reports, eBooks, guides, webinars, and infographics that have been downloaded by thousands of sellers and sales leaders around the globe. Earlier this year, McCluskey received Silver for Marketer of the Year in the Stevie American Business Awards. In 2019, an infographic she designed 9 Ways to Crush Your Sales Goals won Gold in the B2B Marketing Exchange's Killer Content Awards in the short-form category, and the white paper Top Sales Leadership Challenges and Priorities was recognized in Top Sales Worlds' annual awards program.

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McCluskey was honored at the B2B Sales & Marketing Exchange's Virtual Conference on October 26.

View Beth's work at: https://www.rainsalestraining.com/resources/sales-white-papers

Source: RAIN Group
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