BOSTON - eTradeWire -- RAIN Group, a global sales training company helping enterprise teams drive results through coaching, reinforcement, and tech-enabled solutions, will host a free webinar "When Pipeline Isn't the Problem: What 2026 Sales Research Reveals About Conversion & Growth" on Wednesday, June 17, at 3 p.m. EDT.

During the event, Scott McDonald, CEO of RAIN Group, will preview findings from the firm's forthcoming research on the top priorities and challenges of sales organizations in 2026.

According to the research, 47% of respondents reported that qualified pipeline opportunities increased in the past year. While this appears to be positive news for sales teams, the findings reveal a more complicated reality: many organizations are seeing stronger top-of-pipeline volume, yet fewer are reporting improved conversion rates, and sales cycle length is increasing.

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The data points to a disconnect in the sales process. As sales organizations face broad and shared challenges, some leaders are outperforming by enabling their teams to drive growth at both ends of the sales process.

During the webinar, attendees will learn:

• Why pipeline growth does not always translate to stronger sales performance
• What sales growth leaders are prioritizing in their organizations
• Where their organization falls on RAIN Group's sales performance matrix
• How to focus sales enablement efforts to improve performance

The webinar is designed for sales leaders, sales enablement professionals, learning and development leaders, and sales training professionals looking to diagnose performance gaps and turn research-based insights into action.

Register here: https://hubs.li/Q04kD5KZ0

About RAIN Group
RAIN Group is an award-winning leader in sales transformation, with over 20 years of researching and enabling top sales performance. RAIN Group's modular, multi-modal approach to sales training provides flexible, tech-enabled, and customizable solutions for complex global teams. Trusted by leading companies, RAIN Group partners with clients to ensure learning is adopted, creates lasting behavior change, and drives measurable results. Learn more at raingroup.com (https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fraingroup.com%2F&data=05%7C02%7Cajamison%40raingroup.com%7Cc1c9a812a2dd4b6e6bac08de0d89a349%7Cd4f239b8b64d4d43893de89b12d92c6c%7C0%7C0%7C638963081975175442%7CUnknown%7CTWFpbGZsb3d8eyJ...).

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