MORGANTON, N.C. - eTradeWire -- Purity Coffee's team unveiled a new packaging to suit the renaming of its selection of coffees, with the addition of a new roast. The change aligns with Purity's mission to provide people access to specialty-grade, mold-free, antioxidant-rich, and organic coffees.

In their announcement, Purity Coffee founder and CEO, Andrew Salisbury says, "Over the last six years, we've learned so much from our customers, our lab testing, our farmers, and from the ever-advancing scientific studies around coffee and its impact on health. What we do know is that no other coffee company goes to the great lengths we do to make every decision based on health, producing a product with a difference you can feel, not just taste. While all of our coffees are of the highest quality (pesticide-free organic, no mold or mycotoxins, minimal levels of PAH, high in antioxidants) and can generally be enjoyed by everyone, we've begun experimenting with different cultivars and specific roast profiles to optimize the levels of certain compounds linked by science to specific health outcomes."

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For their followers, Andrew has this to say: "In keeping with our evolutionary shift, ALL of our coffees have been renamed to represent the health benefits they provide. These are all the same, great Purity Coffee® you know and enjoy, just with an updated logo, look, and improved packaging."

Purity Coffee's original flagship Medium Roast (its most nutrient-dense coffee), will henceforth be called Flow, which promises a clean, sustained energy lift for improved physical and mental performance. Their Dark Roast, which due to longer roasting leads to reduced chlorogenic acids and an increased pH, making it gentler on the stomach, is now named Ease, delivering a blend that is perfectly balanced to support gut health with prebiotics and low acid to ease digestion. Meanwhile, their naturally Decaffeinated Coffee, which delivers a similar flavor and bounty of antioxidants found in our FLOW coffee, while avoiding the caffeine, has taken the name Calm.

About Purity Coffee
Purity Coffee is a purpose-driven company founded in 2016 by Andrew Salisbury that's on a mission to improve people's health through one of the world's most highly consumed beverages, coffee. Coffee is a known superfood with countless health benefits but, ironically, most of the coffee that people consume daily is stripped of these benefits.

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