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ProICT LLP Clarify Whether Google Use Sentiment Analysis for Ranking or Not

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Are you still wondering if the web pages' sentiments will affect their ranking on the search engine result pages?For more details about digital marketing services, please visit ProICT LLP.

BROOKLYN, N.Y. - eTradeWire -- The landscape of digital marketing is constantly changing thanks to Google algorithms and pandemic crisis. As more and more businesses are shifting toward digital platforms to promote their business, they are coming across facts and myths, which makes it challenging to differentiate between them. ProICT LLP- one of the leading digital marketing agencies in the New York Market, has come across some SEOs who believe that a web page's sentiment can influence its ranking on the website. If all the pages on the search engine result pages have positive sentiments then, your page will not be able to rank if it contains any negative sentiments. Unlike competitors who blindly believe in such claims and alter their strategies, and SEO marketing solutions ProICT decided to take a step further and investigate the topic to find the truth behind it.

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Although there is evidence that highlights that Google's research might be focusing on sentiment analysis, it is important to take the advice of the professionals of the matter. When asked Bill Slawski the expert of the Google related patent about Google using sentiment analysis to rank web pages on the search engines, he explained, "Sentiments on the web pages are no less than flavors, like chocolate and vanilla. It doesn't represent the potential information written on the web page. Sentimental is just a value that doesn't reflect how much information is there on the page.

The ultimate objective of Google is to provide a clear quality result despite their negative or positive sentiments. The Bill made a point there. If the Google result shows only positive sentiments then, it totally depends on the user intent. Connecting it with each other is a naïve guess. Now, here what matters is Google's open-end announcement on the topic. Unfortunately, Google has been avoiding this topic since 2018. In July 2018, someone on twitter questioned, "it seems like your search algorithm recognizes and takes into account sentiment. Is there a sentiment search operator?" Luckily, Danny Sullivan came forward to answer this question. He replied, "It does not recognize the sentiment. So, no operator for that." The statement made it clear that Google neither recognizes the sentiment nor rank the pages based on it.

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Now, when you have your answer, you can easily acquire SEO marketing solutions and work on the page ranking.
For more info, visit at https://www.proict.co/search-engine-optimization-services/


Source: ProICT LLC
Filed Under: Business

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