Preh Named a Finalist in PACE Awards 2021

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The supplier's innovative haptic rotary knob bonded to the touchscreen in
the Ford Mustang Mach-E is the first use in an automotive series production vehicle.

NOVI, Mich. - eTradeWire -- Preh, Inc. has been nominated as one of 27 finalists for the globally renowned 2021 Automotive News PACE Awards. Judges selected Preh's haptic rotary knob bonded to a touchscreen display — a solution that is being used in this form for the first time in an automotive series production vehicle.

Automotive News presents the PACE Awards for particularly innovative, completely new or "game changer" products and processes in the automotive industry. For the annual event, only a narrow selection of finalists are selected from among numerous worldwide applicants. During the following months, the jurors will gather additional details about the innovations, which will take place for the first time by means of "virtual site visits". The PACE Award winners will be announced at a ceremony in Detroit in September.

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Since winning a PACE Award in 2006, Preh has applied five previous times for this prestigious industry award and each time has been named a finalist. This year, the automotive supplier entered the competition with the innovative combination of a touchscreen with a bonded rotary control knob. This HMI solution, new in the automotive industry, went into series production for the first time in the all-electric Ford Mustang Mach-E.

Preh CEO Charlie Cai explains, "Mounting a rotary knob cut-out free to a touch display has numerous advantages. I am convinced that we will see this kind of solution more and more in new car interiors in the future. After all, the contribution of haptic controls to more intuitive operations is obvious, and less distraction ensures greater road safety."

Studies suggest that when functions are selected via touchscreen, the time spent looking away from traffic can increase. The addition of haptic, clearly tactile operating elements reduces this hazard.

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About Preh
As a global automotive supplier, the Preh Group currently employs around 7,200 people and in 2020 achieved sales of around EUR 1.2 billion. Preh was founded in Bad Neustadt a. d. Saale in 1919 and since 2011 has been part of the Joyson Group, one of the 30 largest automotive suppliers in the world. Preh's development and manufacturing expertise includes, in particular, HMI systems for cars and commercial vehicles, as well as e-mobility components in the low-voltage and high-voltage range. As a subsidiary of the listed Joyson Electronics Corp. (600699: Shanghai), Preh is the Automotive Electronics division within the Joyson group of companies, Ningbo (China), which was founded by Jeff Wang in 2004. For more information, please visit

Barrett Kalellis
(810) 231-2801

Source: Preh, Inc.
Filed Under: Automotive, Electronics

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