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The debut collection, which launched on the date of the Summer Solstice (the first and longest day of summer) is titled 'Drop 1: Beach to the Street.' The collection features a two piece bikini in cheeky and regular fit, a unisex swim short and a shrug cover-up. The products were created with versatility in mind - the versatility here being the collection can be worn traditionally to swim or mixed with your favorite staple pieces for a night out on the town.
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Pnky is committed to maintaining sustainability and ethics at the core of the business' values.
"As a sustainable brand we follow a slow fashion business model. This means we take our time to produce our product and release it when we are confident the quality is adequate," states Nichole Lawrence, Pnky CEO and Creative Director.
The brand name Pnky, aka "Pinky," pays homage to Lawrence as 'Pinky' was her nickname and a reflection of her creative personality growing up. The company slogan, 'Effortlessly Intentional,' represents how Lawrence describes her personal style and the brand's designs: classic styles, timeless silhouettes, made to last.
For more information, please visit www.pnkyofficial.com.
Follow Pnky on Instagram: @pnkyofficial (https://www.instagram.com/pnkyofficial/)
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