NEW HAVEN, Conn. - eTradeWire -- Plootus, a free AI‑powered retirement planning platform and SEC‑registered investment adviser, today announced a partnership with ID Watchdog™ by Equifax, a leading identity theft protection provider.

Identity theft is no longer a possibility—it's a probability. In 2024 alone, identity fraud cost Americans $47 billion, impacting 18 million adults. While retirement planning builds savings for the future, identity theft protection ensures a family's financial security isn't undone by fraud. The partnership gives Plootus users a simple way to protect themselves alongside their retirement goals.

"Planning for retirement also means safeguarding the identity and credit that make those savings possible," said Lisa Paine, Partnerships Manager at Plootus. "ID Watchdog makes it easy to lock down credit, monitor the dark web, and get expert help if fraud strikes. It's a natural extension of helping Americans secure their financial future."

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Through the partnership, Plootus users can access ID Watchdog's award‑winning platform directly from Plootus.com. Key features include:

• Lock & block credit reports – Instantly lock and unlock Equifax reports.
• Credit alerts – Real‑time notifications of suspicious activity for you or your children.
• Dark web & phishing monitoring – Scans billions of data points for identity theft.
• Family protection tools – Includes child credit lock.
• Identity theft insurance & restoration specialists – A dedicated specialist manages your identity restoration.

Whether checking protection for the first time or reviewing an existing plan, ID Watchdog makes it seamless.

ABOUT PLOOTUS

Plootus is a free, AI-powered retirement planning platform that helps Americans analyze and optimize their 401k, 403b, 457, and other workplace retirement plans.

Analyze Future LLC (dba Plootus) is a registered investment adviser with the U.S. Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training. For more information, visit www.plootus.com.

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For more information, visit https://www.plootus.com/partners

Disclaimer: Analyze Future LLC (dba Plootus) (an SEC-registered investment advisor) may receive compensation for referrals to third-party products and services, listed on our Partners page. These referrals are for informational purposes only and do not constitute an endorsement or recommendation. Plootus has not conducted due diligence on, nor assumes responsibility for, any third-party offerings. Users are encouraged to evaluate these options independently before making any decisions.