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Play It Green gets six-figure investment from Amaris Group

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Amaris Group Limited, a private equity vehicle focused on green tech investment sector, has made a significant six-figure investment in Play it Green, a specialist reforestation and climate action community platform.

BIRMINGHAM, U.K. - eTradeWire -- Amaris Group Limited a green tech investment vehicle that invests in businesses who bring a technology focused approach to sustainability whilst addressing the world's climate emergency, announced that it has acquired a financial interest in Play It Green, a community driven carbon offsetting subscription service that helps lower carbon footprints through tree planting subscriptions and sustainability education.

This transaction is part of the Amaris Group's ongoing acquisition and investment strategy to advance sustainable technology companies to meet their own key objectives whilst adding further value to the group's investment portfolio.

Play it Green, headquartered in Manchester was created to provide an easy way for consumers, business, sports clubs, education, and social groups to understand and re-balance its carbon footprint.  Members can sign up to offset their everyday carbon footprint whilst learning how to reduce their impact on the environment.

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Using their unique digital forest garden, users can offset their daily carbon impact and understand the wider benefit that this brings to communities and the environment. Using weekly tips and community engagements programmes, users begin to understand the impact of climate change and the steps they can take to help reduce carbon emissions and build a path towards Net Zero.  Customers can also support good causes and promote engagement through several social interaction tools to highlight or encourage other individuals or groups to better understand their own carbon impact and what they can do to be more sustainable.

The investment in Play it Green will allow the business to scale both its technology and talent recruitment significantly quicker than planned which was key to the Amaris Group considering the environmental and social impact the business provides.

"We look to partner with companies who have market leading potential and a culture which aligns with our own. The environmental and social impact of a company is the very first thing we look at before we consider making an investment. We see Play It Green having a key role in the further development of our environmental and social policies across all our current and future acquisitions. said Chris Hurcombe, Chief Executive Officer – Amaris Group.

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Hurcombe continued "Play It Green is uniquely positioned to grow both organically and through continued strategic acquisitions, with the opportunity to benefit from key market trends including the desire to reduce carbon emissions, net zero adoption and building a more sustainable work force or products and services. The Amaris Group's focus in the energy technology sector is to invest in differentiated businesses in high growth end markets with multiple opportunities for value creation leveraging our expertise and capital.

Amaris Group

Source: Amaris Group
Filed Under: Environment, Energy

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