THE VILLAGES, Fla. - eTradeWire -- The  Pet Professional Guild (PPG) has announced a new corporate partnership with The Muzzle Movement.

Inspired by a special dog named Ptolemy (Tolly, for short), The Muzzle Movement was founded by Clara Hewson in April 2022 with the mission to shake up the outdated muzzle market and change the public perception of muzzled dogs by designing good-looking, ethical muzzles that meet the needs of the dogs wearing them, allowing them to easily and comfortably pant, drink and receive food reinforcers.

"For a long time, a stigma has been associated with putting a muzzle on a dog for both trainers and their owners, said Niki Tudge, founder and president of the Pet Professional Guild. "This has prevented or discouraged dog owners from embracing their use in many circumstances. I love that The Muzzle Movement is making muzzles fun. As they communicate via their website, muzzles should not only fit correctly but also feel good: 'Dogs wearing muzzles shouldn't live restricted lives or miss out on all the doggy things they can do without one.' The Muzzle movement promotes muzzles that are empowering, hardwearing, and comfortable. The designs are colorful and fun. Their muzzles have a purpose-built treat hole, so it's easy and fun to continue positive reinforcement training while your dog is wearing a muzzle. It's fabulous for all concerned!"

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Added Clara Hewson, "The Muzzle Movement is really excited to be a corporate partner with PPG, as we wholeheartedly agree with their stance on force-free training methods. The Pet Professional Guild's ethics align with our own."

About the Pet Professional Guild

The Pet Professional Guild (www.petprofessionalguild.com) is a 501(c)6 member-based organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, choke, prong, pain, force and fear are never employed to train or care for a pet. PPG members are professionals who are "Informed by Science, Guided by Empathy, Governed by EthicsTM."

About The Muzzle Movement

We are The Muzzle Movement. We have a beautiful range of muzzles, designed by a behaviourist, with dog welfare, comfort and safety in mind. We are passionate about ethical, force-free training methods and aim to support dog professionals and guardians with all things muzzle, from appropriate muzzle fit to positive muzzle training.