Perk Up Your Morning Brew with a NESCO Coffee Roaster

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NESCO Coffee Roaster
MANITOWOC, Wis. - eTradeWire -- Five Reasons to Roast Your Own Coffee at Home

Roasting your own coffee beans might seem like a daunting task, but tools like the NESCO Coffee Roaster make the process so easy your morning coffee ritual may never taste the same again.

Roasting coffee beans at home expands your knowledge and appreciation of what goes into a good cup of coffee, and the right equipment can make the process smooth and simple. NESCO's Coffee Roaster could change the way you think about coffee.

How a NESCO Coffee Roaster Will Elevate Your Morning Brew
  1. Freshness & Flavor
    Did you know that coffee only stays fresh for seven to ten days after roasting? Most coffee grounds purchased commercially have been in the bag at least a month. That means the chance for truly fresh coffee is gone before you even open the bag. Even the coffee at most coffee houses isn't roasted and ground onsite.
  2. Cost
    The cost of truly fresh roasted beans can be quite high, particularly for everyday use. On average, the cost of raw (green) coffee beans is typically 50 to 75 percent less per pound than freshly roasted coffee.
  3. Health
    Coffee beans are naturally high in antioxidants. The trouble is with roasting, grinding, packaging and finally brewing, the coffee loses a significant amount of antioxidant content.
  4. Customization
    Everything from the origin of your coffee beans, to the temperature and time they are roasted can affect both the flavor and the caffeine level of your end product. Experimenting with your home roasts will allow you to customize the flavor profile of your coffee to your liking.
  5. Satisfaction
    There's nothing quite like the satisfaction of mastering a new recipe or producing a true artisan cup of coffee for yourself, friends or family. Roasting your own coffee beans at home is a simple way to really wow your tastebuds, especially with tools like a designated Coffee Roaster to help.

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The NESCO Coffee Roaster has pre-programmed medium and dark roast options which make roasting your own coffee beans at home virtually fail-proof. You still have control over the flavor profile of your coffee based on the origin of your raw beans.

NESCO: Your Key Ingredient

At NESCO, we believe life is an occasion worth celebrating. We're dedicated to being Your Key Ingredient in those celebrations by making cooking enjoyable again with our complete line of innovative small kitchen appliances and accessories. NESCO began as the National Enameling and Stamping Company and created the first Roaster Oven in 1931. NESCO is currently headquartered in Two Rivers, Wisconsin.

To purchase NESCO products visit or for more information call 1-800-288-4545.

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