ATLANTA - eTradeWire -- PerfectvilleUSA will present TOP SECRET NYFW on Sunday, September 13, 2026, from 12:00PM to 1:30PM in Chelsea, New York City.

Created for 111 Founding Members alongside registered guests, press, models, creators, fashion professionals, and collaborators, TOP SECRET NYFW will bring the PerfectvilleUSA digital experience to life during New York Fashion Week.

The activation will combine fashion, live content creation, product discovery, podcasting, collaboration, and membership engagement within one connected experience.

"This experience is for the dreamers, builders, futurists, creators, collaborators, and people in fashion who deserve to belong," said Kelly Lee Allen, Founder and Creative Director of PerfectvilleUSA. "It is for the people who have the look, the aesthetic, the talent, and the vision, but the doors still will not let them in. PerfectvilleUSA is building another door."

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The event will feature a live shopping experience showcasing SS27 collections from Perfect Population. Guests will be able to discover and engage with products while models, designers, stylists, photographers, and creators produce live content throughout the space.A Live Podcast Station will be available on site.

PerfectvilleUSA is creating a place for people with the talent, style, ideas, and discipline to contribute to fashion and culture, but who have often found themselves excluded from traditional industry access.

TOP SECRET NYFW continues a history that began on November 11, 2011, when Kelly Lee Allen launched Perfect Population inside the Delta Heritage Museum airplane hangar in Atlanta.

Perfect Population later established an independent presence during New York Fashion Week, debuted internationally during Milan Fashion Week, and presented the Signal Collection during Paris Fashion Week in 2025.

The brand's history includes four capsule collections created through the SHEIN X Incubator Program, generating more than $500,000 in reported sales. Allen was also selected as one of five designers to participate in the MONSE x SHEIN collaboration.

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Perfect Population's work has appeared in British Vogue, Elle, Harper's Bazaar, Tatler, Vanity Fair, GQ, and Marie Claire.

"This is for people with vision, style, talent, and purpose who are ready to stop waiting for permission," Allen said. "We are building a platform where people can register, participate, collaborate, and begin creating their own path forward."

Registration for PerfectvilleUSA is free and open now.

ABOUT PERFECTVILLEUSA

Founded by Kelly Lee Allen, PerfectvilleUSA is a digital smart online city powered by AlienTechOS. The platform connects fashion, entertainment, commerce, gaming, artificial intelligence, and original intellectual property within one connected creative environment.

Registration is free at perfectvilleusa.com.

CONTACT

PerfectvilleUSA
Website: perfectvilleusa.com
Instagram: @perfectvilleusa