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Pay for Performance Lead Generation Reviews
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Originally lead generation agencies would put a company on retainer ( a monthly fee) and also charge per lead generated.
These monthly retainers would range in price from a couple of thousand dollars per month to tens of thousands of dollars. (Based on what the market demand would allow).
But soon the race to the bottom kicked in.
Lead agencies would try to outbid each other by offering cheaper monthly fees.
A typical lead would include:
- source of lead
- and phone number.
In recent months the Pay for Performance Lead Generation model has gained momentum.
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This is where the agency only charges for the leads without any monthly retainer.
Lead prices will range from less than one hundred dollars to several hundred dollars per lead.
The biggest challenge with BOTH models is that the effectiveness of the leads is dependent upon several factors:
- Having a professional make the calls (or answer the phone) in a timely manner.
- Company reps following up on the leads (which could take more than several attempts).
- Leads being converted into sales!
If the process isn't followed with a degree of precision the client will feel as though their money was wasted.
This arena has become so challenging and frustrating that lead generation companies have started teaching others "how to generate leads".
But there is another model that produces great results without the typical frustrations or hassles. (And without requiring phone calls!).
Click the link below and watch the 7-minute video:
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