BEVERLY HILLS, Calif. - eTradeWire -- After more than 20 years behind the chair, Beverly Hills celebrity hair expert Paul Ohana has officially launched Paul Ohana, his namesake luxury haircare brand, translating decades of professional expertise into an elevated at-home ritual focused on hydration, shine, softness, and manageability.

"For more than 20 years, I've had the privilege of working with hair every single day," said Ohana. "I wanted to take everything I've learned behind the chair and create a collection people could bring into their own homes."

HOLLYWOOD CELEBRATES THE LAUNCH

On August 19, 2026, Ohana hosted an exclusive luxury yacht event in Marina del Rey, California, celebrating the launch of his namesake collection and bringing together notable personalities from entertainment, beauty, fashion, and lifestyle.

Guests included actor William McNamara, known for Copycat and currently starring in The Trouble With Billy; actress, fashion and beauty personality Charis Michelsen; actor and rising star Luke Madsen, son of the late Michael Madsen; and actress and influencer Agustina Palma.

"Paul understands the transformative power of beautiful hair," said Michelsen. "The Paul Ohana collection brings that elevated Beverly Hills experience into your own hands."

Aboard Happiest Ours Yachts, guests enjoyed Caviar Nomad, music by Eyal Dahan and Night Works Productions, with event support from Top of the Line PR.

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THE PAUL OHANA BEAUTY GIFT BOX

Guests received the Paul Ohana haircare ritual alongside a curated selection of beauty, wellness, and lifestyle products from Kaylee and Rose Jewelry, BevMed LA, The Stem Company by Dr. Newman, and Kayla Moghavem Cosmetic.

THE PAUL OHANA HAIR RITUAL

The Paul Ohana collection is designed to bring the experience and expertise of a Beverly Hills salon into the home through a streamlined, elevated haircare ritual.

Daily Shampoo — A sulfate-free formula designed to gently cleanse and refresh the hair.

Daily Conditioner — Designed to support moisture, softness, and manageability.

Hydration Boost Hair Mask — An intensive treatment designed to support hydration, softness, shine, and frizz control, while caring for hair affected by dryness, breakage, and heat styling.

Signature Hydrating Hair Oil — A blend of Batana Oil, Argan Oil, Jojoba Oil, and Avocado Oil, created without added preservatives or unnecessary additives to enhance shine, softness, and manageability. A Baccarat-inspired fragrance provides a luxurious finishing touch.

Boar Bristle Brush — A premium styling tool designed to complement the Paul Ohana haircare ritual.

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Luxury Hair Care Set — The essential Paul Ohana collection brought together in one elevated at-home ritual.

MADE IN THE USA

Made in Miami, Florida, the collection emphasizes naturally derived ingredients and thoughtfully developed formulations. The products are formulated without added alcohols, and the brand does not test finished products on animals.

"Beauty isn't only about what you see in the mirror—it's about how you feel," said Ohana.

WHERE TO FIND PAUL OHANA

The Paul Ohana luxury haircare collection is available now through PaulOhana.com and Amazon.

ABOUT PAUL OHANA

Paul Ohana is a Beverly Hills-based celebrity hair expert, beauty entrepreneur, and founder with more than 20 years of industry experience. His namesake brand combines professional expertise, thoughtfully developed haircare, and Beverly Hills glamour around one philosophy: Beauty should be an experience.

MEDIA CONTACT

Email: paulohanahair@gmail.com
Phone: (323) 228-6999
Website: PaulOhana.com
Instagram: @PaulOhanaBeauty
Instagram: @PaulOhana