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Parador Capital Partners Announces Investment in Super Coffee

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NEW YORK - eTradeWire -- Parador Capital Partners, a venture capital fund, has announced a strategic investment in Kitu Life Inc, the parent company behind the popular Super Coffee® brand. Founded in 2015, Super Coffee is one of the fastest growing cold-brew coffee brands in North America today. Offering healthy alternatives to sugary coffee drinks, Super Coffee is designed to enhance active and healthy lifestyles.

Super Coffee comes in multiple flavors including Original, Hazelnut, Vanilla and Mocha, and is packed with 10 grams of protein, healthy MCT Oil and contains zero sugar. The high-energy fuel is used by athletes around the world. In addition to bottled coffee, the company offers a Super Creamer® as a healthy complement as well as Super Espresso® shots for healthy bursts of energy.

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Super Coffee has been featured on ABC's Shark Tank and is sold in major grocery stores such as Whole Foods, Target, Rite Aid, Duane Reade, CVS, Walgreens and Costco. Parador is looking forward to continued engagement with Kitu's management team and providing support in the continued expansion of this exciting business.

Parador is joined by other investors, including WeWork Ventures (the venture capital arm of WeWork), in the continued growth of Kitu. Terms of the deal were not disclosed.


Source: Parador Capital Partners
Filed Under: Investment

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