CARROLLTON, Texas - eTradeWire -- Carrollton, TX — The Pack Auto Group is honored to announce that its sponsored community program, Little Wishes, has been named the Winner of Best Purpose-Driven Campaign in the prestigious Global Automotive Marketing Awards presented by Ad Age and Automotive News. This recognition celebrates organizations that demonstrate exceptional community impact, creativity, and a commitment to positive change. The Little Wishes program is organized by Dallas TV station WFAA. The program focuses on bringing joy, support, and essential resources to children and families in need across North Texas.

Through partnerships with local service organizations, volunteer efforts, and sponsorship from Pack Auto Group, the initiative has grown into a powerful engine for goodwill in the region.

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A Milestone for a Mission-Driven Program

"We are incredibly proud to see Little Wishes recognized on a global stage," said Trey Russell, General Manager – Five Star Ford Carrollton, Pack Auto Group. "This program reflects our belief that a company's responsibility extends beyond business. It's about uplifting the communities where we live and work."

The Global Automotive Marketing Awards highlight outstanding campaigns that blend creativity and community service. Winning this award places Pack Auto Group among national and international leaders in purpose-driven automotive initiatives.

Impact Through Partnership and Community Support

Over the years, Little Wishes has fulfilled numerous heartfelt requests — from toys during the holidays, to essential school supplies, to small acts of joy for children experiencing hardship. Much of the program's success comes from strong partnerships with local nonprofits, schools, and community groups.

"This award is a testament to our employees, customers, and dedicated community partners who bring Little Wishes to life each year. We are especially grateful for our partnership with WFAA-TV, which makes this program possible," said Trey Russell, General Manager – Five Star Ford Carrollton, Pack Auto Group.

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