LAS VEGAS - eTradeWire -- Original Syndicate, a leading innovator in entertainment technology, announces that its Chief Technology Officer, Marcus Bengtsson, will be a headline panelist at NAB Show 2024 in Las Vegas. Bengtsson will participate in a pivotal panel discussion entitled "SMPTE Camera Metadata and Tracking for VFX/VP - The Missing Link."

The panel discussion will delve into the critical importance of standardization in collecting and passing metadata from cameras, lenses, and tracking devices through digital pipelines. With the rise of virtual production, real-time 3D, visual effects, and related industries, urgency for standardized protocols has never been greater.

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In today's interconnected world, standards play an indispensable role in ensuring seamless interoperability across various devices and platforms. However, in the realm of virtual production, the lack of comprehensive standards has led to fragmented ecosystems and costly development efforts. Bengtsson and fellow industry experts will explore the necessity of standards, identify the gaps in current protocols, and advocate for collaborative efforts to drive long-term success in the field.

One focal point of the discussion is the SMPTE RiS OSVP Interoperability Workstream committee for Camera Lens Metadata & Camera Tracking. Other projects underway include standardizing Lens Profile communication, conducting a Circle of Confusion study for digital sensors, and developing a new Camera Tracking protocol in collaboration with other industry standards organizations.

"We are honored to have Marcus Bengtsson represent Original Syndicate at the NAB Show," said Ben C. Roth, Principal, Original Syndicate. "His insights will undoubtedly bring home the importance of standards in advancing technologies. We look forward to driving meaningful progress in this ever-evolving landscape."

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Don't miss Marcus Bengtsson and other esteemed panelists as they share their expertise at the NAB Show 2024. Join us for a dynamic discussion on April 14 at 3:30PM PT in W3943 Connect Conversation Corner (All-Badge Access).

ABOUT ORIGINAL SYNDICATE
Original Syndicate is a high-performance technology design and integration company, providing services and solutions in areas of broadcast and streaming, virtual production, live events design and production, branded experiences, and entertainment production design. We serve global clients with offices in Los Angeles, New York City, and Sydney, AUS.