CAMBRIDGE, Mass. - eTradeWire -- NOKR Stands with the Southeast: A Trusted Resource for Families in Times of Crisis

As the Southeastern United States braces for the impact of Hurricane Milton, and continues to recover from Hurricane Helene, NOKR reaffirms its unwavering commitment to supporting those affected. For over 20 years, NOKR has served as a trusted, people-centered resource, dedicated to helping individuals reconnect with their loved ones when it matters most—especially when they are missing, injured, or tragically, deceased.

NOKR's platform is designed to be there in the moments of greatest need, providing a free, secure way for individuals to register emergency contact information. In times of disaster, such as those felt by Hurricane Helene, or those anticipated with Hurricane Milton, NOKR enables first responders to reach out to registered contacts, ensuring that those in need of help are not left without support.

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"We understand that a natural disaster like Hurricane Helene and Milton can disconnect families in an instant. Our mission is to ensure that these connections are never truly lost, even when technology fails or traditional methods fall short," said Chris Jalbert, President of NOKR. "We invite everyone to join our network so that when the unexpected happens, first responders can quickly reach registered emergency contacts."

Support for the Deceased and Those in Impacted Areas

As of now, 230 individuals have been confirmed deceased in the aftermath of these devastating storms, a stark reminder of the tragedies that can unfold in such crises. NOKR's database includes registrations from people in Asheville and other hard-hit areas, ensuring that crucial information is available when it matters most. This is vital not only for families but also for law enforcement and first responders, who rely on accurate data to inform their efforts on the ground. By having access to NOKR's registry, authorities can more effectively coordinate their responses, provide critical updates to families, and bring a sense of closure during these difficult times.

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The Importance of Proactive Registration

With Hurricane Milton's arrival approaching quickly, now is the time to take proactive steps. Simply storing emergency contacts on a phone may not suffice in times of crisis. Phones can be lost, damaged, or without service, making that information inaccessible when it's needed most.  Registering with NOKR is simple, free, and takes only a few moments. Visit NOKR.org (http://www.nokr.org/) to add your emergency contact information, whether you want to designate someone as your own emergency contact or become a contact for someone else.