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"This is about the power of partnership," says agency president & ceo Nicholas E. Adams. "Boutique agencies have always been the winners in LA because we understand dynamic cultures and can create and connect quickly on behalf of clients. Businesses of any size want and deserve that special attention – especially in challenging economic times."
With a respected client roster from commercial real estate, retail, hospitality, and capital markets, NINICO Communications™ has become a go-to source for some of California's most respected brands and business leaders. "Through strong community and media relationships, the NINICO team has the ability to connect the dots and create messaging which keeps our brand promise strong," says Najla Kayyem, Pacific Retail Capital Partners vice president of marketing. "They are a trusted resource and strategic advisor."
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As COVID-19 pushes brands to navigate unprecedented changes and develop creative pivots, PR agencies are finding themselves in high demand. "I think decision makers in LA learned from their mistakes in the last recession when they dropped their agencies at a time when they needed them the most. That's not happening right now for boutique firms," says Adams. "We're growing – business leaders understand that strategy and messaging have never been more important."
About NINICO Communications™
Founded in 2011 as a company that believes in the power of partnership, NINICO Communications™ is an award-winning agency providing practical brand strategy, public relations, and advertising solutions. For nearly a decade, the firm has created campaigns, developed messaging, and served as publicist to some of California's most storied brands and business leaders. The agency has been awarded by the Academy of Interactive and Visual Arts, Association of Marketing Communication Professionals and other respected industry associations. Headquartered in San Jose, the agency opened its Los Angeles office in 2016 and celebrates both special regions through active community involvement.
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