ALLENTOWN, Pa. - eTradeWire -- The Steps to Success program, powered by Alon Tourism Solutions of New York, NY,
provides education and hands-on training in working with the international travel trade –
that is, U.S.-based inbound tour operators, international tour operators and travel
agents – to build international visitation to Daryon Hotels International. This "Stamp of
Approval" from IITA demonstrates to the travel trade that Nicole Williams understands
their business and is ready to work effectively with them to increase inbound travel and
tourism.

"Few people have achieved this level of knowledge and international expertise, and
Nicole has proven her commitment to building international business that will contribute
to the local economy," said Lisa Simon, CEO of IITA. "International tourism takes time to
develop and is built on relationships with inbound operators, who are critical to the

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recovery and growth of this important travel sector."

Inbound operators create demand for travel to the U.S., both leisure and business
travel, and work with destinations to feature smaller businesses and lesser-known
experiences as well as the main attractions within a destination. They have vast
networks of travel buyers around the world to whom they market and sell U.S. travel
product.

The International Inbound Travel Association (IITA) is the national, nonprofit trade
association for international travel to the United States. IITA members include the
leading U.S.-based inbound operators (also known as receptive tour operators, DMCs),
as well as destination marketing organizations (DMOs) and suppliers (accommodations,
transportation companies, attractions, restaurants, etc.) from across the country.

Alon Tourism Solutions is a global tourism marketing consultancy that educates,
prepares and connects tourism destinations, tourism suppliers, and global sales teams
(travel agents, DMCs, resellers) to fast-track profitable relationships and symbiotic
success. Alon has 25+ years of industry-specific experience and creative solutions to
capture mindshare, generate visits, and close sales for tourism businesses.