VOORHEES, N.J. - eTradeWire -- NewReputation today announced its free AI-powered Sentiment Analysis Tool has surpassed 2,500 users. The growth confirms what the company has seen firsthand: businesses and individuals are no longer willing to guess how they are perceived online. They want clear, immediate answers.

"Businesses cannot afford to be blindsided by their own reputation," Kevin Curran, CEO of NewReputation, said. "Reddit threads are now driving 40 percent of AI citations across major platforms, including ChatGPT, Perplexity, Gemini, and Google AI Overviews. That means an anonymous forum post about your brand can surface as a cited answer the next time a potential customer asks an AI what to think of you."

The tool is available at no cost and requires no personal information to use. Users paste any text, select the source type, and receive a full sentiment report in seconds. The report delivers a sentiment score on a 1 to 100 scale, a plain-English summary, key themes, emotions detected, brand perception context, and a specific recommended next action. Text submitted for analysis is not stored or logged.

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The tool handles the full range of content businesses encounter daily: Google and Yelp reviews, social media mentions, Reddit and forum threads, news article excerpts, open-ended survey responses, and customer support messages. The AI interprets context, tone, and nuance rather than simply matching keywords, making it more reliable for conversational and social text where meaning depends heavily on phrasing.

The 2,500-signup milestone arrives as reputation risk has become a board-level concern. Reddit's AI Overview citations grew 450 percent in a single quarter, and Reddit citation share grew at least 73 percent from October 2025 to January 2026 across tracked commercial categories. Community conversations that once lived in the background are now the primary input shaping AI-generated brand answers. The window between a reputation problem forming and causing real damage has shortened considerably.

For organizations that require ongoing brand monitoring, reputation repair, or proactive reputation protection, NewReputation offers fully managed services backed by 24/7 adviser support. The company has served clients since 2019, holds an A+ rating from the Better Business Bureau, and maintains a 4.9 out of 5 rating on Trustpilot.

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The free sentiment analysis tool is available now on the NewReputation Help Center. Businesses looking to go further can also explore NewReputation's Review Response Generator and the full Reputation Management Tools library.

About NewReputation NewReputation is an online reputation management company headquartered in Voorhees Township, New Jersey. Founded in 2019, the company serves individuals and businesses with reputation repair, personal branding, content removal, local SEO, Google Ads management, and AI-powered brand monitoring. Learn more at newreputation.com.