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What is more realistic is to envisage a regular small business owner, who comes in early and goes home late, and struggles to balance a weekly or monthly stampede of suppliers who all want to be paid. If you think that solicitors don't miss the occasional payment to their suppliers, or that they float above the real world concerns of other small business owners, again you would be mistaken.
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Instead, solicitors are notoriously careful with their spending because they have to be, and while this may have worked in the past, the days of not investing in marketing, particularly on the internet are numbered.
Let's face it, customer loyalty pretty much evaporated once consumers understood how to shop around at their ease and convenience, first with laptops and now internet-connected mobile phones.
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