DENVER - eTradeWire -- Buying Buddy IDX CRM, a real estate marketing solution that seamlessly combines the features of an IDX plugin with a sophisticated customer relationship management (CRM) system, has announced the launch of a new marketing feature: SMS messaging. This new SMS messaging feature allows agents to communicate directly with their clients and leads using SMS text messaging, which is by far the most effective form of marketing communication.

With the introduction of this new SMS text marketing feature, agents can send and receive text messages with their clients and leads, right from the Buying Buddy solution.This includes the ability to attach properties to any text message.

SMS messages can also be automatically incorporated into marketing follow up plans. These automated plans can now sequence SMS messages as part of the overall drip plan, or schedule SMS messages to follow another activity such as an email, after a defined pause.

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Automatic tracking of SMS messages provides both the contact's history within the Buying Buddy solution, along with information about whether the contact engaged with the content that was messaged to them. Agents can then use these details in order to customize and contextualize their SMS marketing efforts to reach their leads and prospects in a more targeted manner.

"We could not be more excited to enable real estate agents to intensify their marketing efforts with our new SMS text marketing feature," said Paul Eastwood, founder and CEO of Buying Buddy. "With the addition of this new feature, SMS communications are simpler and easier than ever, allowing agents to directly handle every aspect of text messaging right from their Buying Buddy dashboard."

Buying Buddy's solution currently offers real estate CRM functions integrated with MLS search to agents in every state. To learn more about how Buying Buddy can make your real estate business more predictable, visit the Buying Buddy website at https://BuyingBuddy.com.