CHARLOTTESVILLE, Va. - eTradeWire -- The business marketing playbook from the past 20 years is obsolete. To help organizations navigate this digital shift, AEO-certified publishing veteran Tanya Brockett, MBA, and business strategist Michael Garrison launched Own the Answer: Become the Source that AI Tools Trust, Cite, and Recommend on August 26, 2026. The book has officially reached International Best Seller status and is available on Amazon.

Driven by rapid integration of artificial intelligence, 68% of all Google searches in the United States now end without a single click to an external website, and the rate skyrockets to over 77.2% on mobile devices. Consumers are bypassing ten blue links in favor of AI search engines—such as ChatGPT, Perplexity, and Google AI Overviews—that scan the web, synthesize facts, and deliver custom answers directly to the user. If a brand is not directly named, cited, and recommended in that final AI response, it simply does not exist to that buyer.

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"We are currently in a critical 12- to 18-month window of opportunity," says Tanya Brockett. "While competitors scramble to fight declining website clicks, early adopters who optimize their digital infrastructure for AI trust will lock in a compounding market advantage."

"This is not a book about fighting the machines; it is a tactical blueprint for feeding them," adds Michael Garrison. "The future of business belongs to the brands that stop chasing web traffic and start building verifiable, machine-readable authority."

Own the Answer establishes the new industry standard for digital visibility, helping executives master the Three Pillars of Modern Discovery. Key concepts include:

• Answer Engine Optimization (AEO): Formatting high-intent transactional pages into "answer-first" structures with schema markup so that facts are instantly extractable by AI bots.
• Generative Engine Optimization (GEO): Publishing proprietary industry research so large language models trust the brand as the ultimate industry expert.
• Agentic Commerce: Preparing for a near future where autonomous AI agents evaluate parameters, check real-time inventory, and complete secure financial transactions in milliseconds, bypassing visual storefronts entirely.

Brockett and Garrison are colleagues at the AI consulting agency Amplified Brands LLC and previously co-authored the #1 Amazon Bestseller Basic Financial Literacy: What You Didn't Learn in School.

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Journalists, podcast hosts, and TV producers may request a digital preview link by contacting Authors@OwnTheAnswerBook.com. Additional information and resources are available at https://OwnTheAnswerBook.com. Own the Answer on Amazon at https://amzn.to/4ip9WSn.

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