BALTIMORE - eTradeWire -- In a world where brands struggle to connect with distracted and skeptical consumers, seasoned entrepreneur and marketing expert Phil Masiello is cutting through the noise with his latest best-seller, The Why Behind the Buy: Connect With Your Customers Before You Sell.

Drawing on over 30 years of experience and insights from building iconic eCommerce brands like 800razors.com and Raw Essentials Skin Care, Masiello takes readers behind the curtain of what actually drives purchase decisions in today's digital age. From Gen Z's desire for authenticity to Boomers' loyalty to trusted brands, The Why Behind the Buy unpacks the generational motivations shaping buyer behavior—and gives marketers the tools they need to connect meaningfully.

As founder of CrunchGrowth Revenue Acceleration Agency and host of Crunching Growth on e360tv, Masiello brings his trademark practicality and passion to this indispensable guide. The book features powerful case studies from brands like Glossier, Warby Parker, and Truff, and offers actionable strategies for driving engagement, elevating brand visibility, and building trust in a crowded marketplace.

More on eTradeWire News

• Always Coming Home: a site-responsive installation about what signifies home
• Michigan Home Sellers Spending More Time Researching Before Listing, New Market Analysis Suggests
• Meredith Martin Addy Earns Chambers USA Band 1 for 21st Straight Year; AddyHart LLC also Ranked
• James Zheng: From Bankruptcy to Global #1 in a 400,000-Person Company
• Luxury Travel UK Expands Executive Minibus and Coach Hire Services Across London and the South East

Whether you're launching a startup, leading an established business, or rethinking your marketing strategy, this book will transform how you sell—by first showing you how to understand why people buy.

About the Author

Phil Masiello is a 4x exit entrepreneur, 3x best-selling author, and host of Crunching Growth on e360tv. As founder of CrunchGrowth Revenue Acceleration Agency, he helps emerging brands and startups achieve sustainable growth through innovative digital strategy, brand storytelling, and consumer behavior insights. His proven track record spans over two decades and includes leadership roles in several high-growth e-commerce ventures.

Availability

The Why Behind the Buy is now available on Amazon.

Contact Details:

Full Name: Phil Masiello

Organization Name: CrunchGrowth Revenue Acceleration Agency

Phone: 410-777-9488

Email Address: phil@crunchgrowth.com

Time Zone: EST

City: Lutherville

State/Province: MD

Country: USA

Release Date: June 3, 2025

More on eTradeWire News

• Attn: CEOs, Marketing, Advertising & Sales: Looking for ways to help you increase your Sales & Profit? Read this book about this MARKETING MATH today!
• RAIN Group to Preview Top Sales Challenges of 2026 in Webinar on Conversion and Growth
• At What Point Does a House Become a Storage Unit?
• Top 4 Best Places to Watch the World Cup 2026 in Miami
• Quinn's June 18 online-only Fine & Decorative Arts Auction features more than 500 lots of Asian, American, European and Modern art

Social Media & Digital Presence:

Facebook: facebook.com/philmasiello (https://www.facebook.com/philmasiello)

X (Twitter): x.com/crunchgrowth (https://www.x.com/crunchgrowth)

LinkedIn: linkedin.com/in/phil-masiello (https://www.linkedin.com/in/phil-masiello/)

Instagram: instagram.com/philmasiello (https://www.instagram.com/philmasiello/)

YouTube: youtube.com/@philmasiello (https://www.youtube.com/@philmasiello)

TikTok: tiktok.com/@philmasiello (https://www.tiktok.com/@philmasiello)

Website: philmasiello.com | crunchgrowth.com (https://www.crunchgrowth.com)