RETFORD, U.K. - eTradeWire -- Teresa Cottam, Chief Analyst at Omnisperience, and author of TM Forum's 'Humanizing AI' report, today announces a new book that dismantles three decades of failed orthodoxy in the telecoms industry - 'Telecoms Customer 2035'.

Hundreds of billions spent on 5G, full fibre, cloud and generative AI have delivered flat revenues, stubbornly high churn, and customers who switch the moment a cheaper deal appears. The real crisis in telecoms isn't technology, pricing or business model. It's the relationship telcos have with their customers. Cottam dismantles the myths:

- Loyalty never existed – it was inertia in disguise
- NPS is broken and actively misleads boards
- AI alone will just accelerate irrelevance, not prevent it
- The killer app of 2035 is already here – telcos just haven't woken up to it yet.

More on eTradeWire News

• Learn Window Tint in Montreal – April 25–26 with Tint Academy x Skins Wrap
• Bold Beauty Project Celebrates Anniversary with Collaborative Exhibition at FIU's Miami Beach Urban Studios
• Pacific Emblem Company Launches "Happy 250th Birthday America" Collection and Proud Supporter of the Gary Sinise Foundation
• New 2026 Guide Reveals the Beginner‑Proof Method for Growing Peas in Containers-Backed by experts
• Armstrong Scientific Transport Expands Cold Chain and Lab Relocation Services

The world in 2035
By 2035, typing will be dead. Voice will be king (again) and personalised voice interface layers will make it far easier to interact with technology.

This is a huge opportunity for telcos, as they have natural advantages to dominate this business area, such as a deep heritage in voice, the global infrastructure needed to deliver it and the relationship with the customer. Cottam argues that unlocking this opportunity requires an urgent reset of customer relationships today.

"By 2035 voice will be the dominant interface," says Cottam. "Telcos are currently the only companies that can deliver trusted, low-latency, sovereign voice at global scale. But this vast, new business only unlocks once they've fixed their relationship with their customers and stopped treating customer dialogue as a cost centre rather than an opportunity."

AI alone won't save telcos
Without a reset, automating current customer support processes by adding AI risks delivering faster bad relationships. "Think about it. We're approaching customer relationships with thinking straight out of the era of CD-ROMs, Nokia 1011s and VHS videos. And we wonder why we're getting it so wrong," Cottam says.

More on eTradeWire News

• PPGJLI Launches Campaign to Donate 12,000 Books and Expand Literacy Access
• Breeze of Joy Foundation Earns Candid Platinum Seal of Transparency for 2026
• Filos Health Lab Named Dallas Mavericks AI 2026, Powering the Future of Precision Medicine
• SmileFresh Introduces Mobile Teeth Whitening Availability Across Key Australian Cities
• Spencer Buys Houses Announces Expanded Services to Help Memphis Homeowners Sell Propertie

But it doesn't have to be this way. There's still time for a serious intervention to get customer relationships back on track. 'Telecoms Customer 2035' challenges the out-of-date thinking, outlines new opportunities for telcos and explains how things are set to rapidly evolve with the introduction of AI.

"Without fast and significant change in the way we approach customer relationships, we're going to miss the boat again," Cottam warns. "This book is deliberately provocative to get everyone talking about what really matters – not 5G, 6G or even AI, but our relationship with our customers."

Paperback £24.99 | eBook £14.99
Pre-order from Amazon from 12 December 2025: ISBN 979-8-2761-6747-3
See: http://www.omnisperience.com