LOS GATOS, Calif. - eTradeWire -- MoneyDNA, a new personal finance app focused on behavioral insights rather than traditional budgeting, is now available on the App Store and Google Play.

Instead of tracking expenses or categorizing transactions, MoneyDNA focuses on understanding the emotional and behavioral patterns behind financial decisions. The app is designed to help users recognize why they spend money the way they do, and then guide them toward healthier financial habits through personalized tools and insights.

A Different Starting Point

Most personal finance apps ask users to connect a bank account and review past spending. MoneyDNA starts one layer deeper: the psychology behind the spending. The app is built on the premise that financial habits are driven by emotional patterns and ingrained behavior, not a shortage of spreadsheet skills.

How MoneyDNA app works

The MoneyDNA experience is built in three layers:

1. Discovery

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A 90-second quiz identifies the user's primary money archetype based on behavioral tendencies rather than income or spending data.

2. Personalized learning
Users receive short-form, daily content designed to increase awareness of emotional triggers and spending habits. The content is lightweight, practical, and tailored to each archetype.

3. Habit tracking
Periodic check-ins ask users to revisit the same behavioral questions from their original onboarding. A dedicated Habit Shift screen then compares their current responses against that baseline, giving users a concrete, personalized view of how their money mindset has shifted over time.

About MoneyDNA

MoneyDNA is a behavioral finance app designed to help users understand and improve their relationship with money. By focusing on emotional patterns and decision behavior rather than traditional budgeting, the app aims to support long-term financial awareness and healthier money habits.

MoneyDNA is currently available in English and Spanish on iOS and Android. The product is aimed at people who find traditional budgeting apps too rigid, overly complex, or disconnected from real-life emotional decision-making.

Learn more and download MoneyDNA

iOS App Store: https://apps.apple.com/us/app/moneydna/id6761316950
Google Play: https://play.google.com/store/apps/details?id=app.neurofuse.MoneyDNA