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MN Video Provider Upgrades 8k Customers in 90 Days

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OWATONNA, Minn. - eTradeWire -- To bolster their fiber network, and position themselves as a true player in a
competitive communications market, the leadership at Jaguar Communications selected Innovative Systems as their new video middleware vendor. According to Marketing Director Jake Ward, choosing Innovative's Multi-Generation TV solution more than levels the playing field for this south-central Minnesota video provider. Jaguar's video product was always the tag along product to their fast, reliable broadband, creating a challenge for them when competing with some pretty heavy hitters in the bundled communications space Jaguar's bread and butter over the years has been rural and sub-rural markets, so having a nimble video solution that can deliver traditional video now, and app-based video down the road is the right fit for their company.

Founded in 1999 by a group of private individuals, Jaguar has really focused on hiring like-minded personal that strive for giving customers the best technology available. The other objective that drives Jaguar is to continually look for expansion opportunities. Along with this growth mission comes the likelihood of competition, and this is what motivates the company to offer services that will meet or exceed that of their competitors. Since their conversion to the new video experience, existing customers have confessed that they were going to drop Jaguar service had it not been for the upgrade. Ward also commented how the video upgrade served as an energizer for the CSRs and sales team, with features like Restart TV and the Weather and What's Hot Apps.

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Transparency Was Key in Conversion
Ward said during the transition process, they converted close to eight thousand customers in three months, and they didn't lose one customer. When asked how they were so successful with such an aggressive roll-out, the Jaguar team said their letter to customers and the website were key components.

About Jaguar Communications
Founded in 1999 by a group of seven individuals, Jaguar Communications was created to provide advanced telecommunications to Southeastern Minnesota. Jaguar delivers voice, video, and broadband telecommunication services on a 2,000-mile fiber optic network ring serving customers in 13 counties. Visit: http://www.jaguarcommunications.com
About Innovative Systems
Innovative Systems is a leading vendor of solutions for North American communications providers with over 800 deployed systems. eLation™, our OSS solution, includes integrated billing, financials, staking, and mapping. The InnoStream™ MG-TV is our one-platform approach to video solutions such as Middleware, VOD, Cloud DVR, Restart TV, Live Streaming, Conditional Access, and the new IS-5041W set-top box. The Innovative Systems hardware platforms also provide enhanced voice and hosted business solutions. Visit: http://www.innovsys.com

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Scott Meyer

Source: Innovative Systems
Filed Under: Telecom

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