ATLANTA - eTradeWire -- Mr. Milton Collier, CEO and President of Freight Broker 911 and a 35-year veteran of the transportation and logistics industry, today announced the launch of Freight Pricing AI (www.FreightPricing.AI), a next-generation artificial intelligence platform built to transform how freight is priced across North America.

Developed and created by Mr. Collier, Freight Pricing AI delivers instant, data-driven pricing intelligence to freight brokers, carriers, owner-operators, and shippers — solving one of the industry's most persistent and costly problems: knowing exactly what a load is worth, in real time.

Solving a Decades-Old Industry Problem

For decades, freight pricing has been driven by gut instinct, outdated load boards, and fragmented market data. Brokers routinely lose margin on under-quoted loads, while carriers leave money on the table by accepting rates that do not reflect true market conditions.

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"I built Freight Pricing AI because the industry deserves better," said Milton Collier. "Brokers and carriers should not have to guess. Pricing a load should be as fast, clear, and intelligent as the technology we use every day. Freight Pricing AI gives the entire supply chain the truth — instantly."

What Freight Pricing AI Delivers

• Real-time lane pricing powered by live market signals
• AI-driven rate recommendations for any origin and destination
• Margin protection tools for brokerages of every size
• Carrier-side intelligence to negotiate fair, profitable rates
• Shipper transparency for budgeting and procurement
• A simple, intuitive interface accessible to operators at every experience level

Built by an Industry Authority

Mr. Collier is the founder of Freight Broker 911, a published author of multiple freight and leadership titles, and a retired U.S. military veteran. He is widely recognized as a Master Freight Broker and a leading voice in freight education, having trained thousands of brokers, agents, and carriers across the United States.

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Freight Pricing AI is the latest milestone in his mission to modernize the freight industry, remove barriers to entry, and put advanced technology into the hands of everyday operators.

Availability

Freight Pricing AI is available now at www.FreightPricing.AI. Industry professionals, media, and partners are invited to visit the platform, request a demo, or connect directly with Mr. Collier through https://www.MiltonCollier.com.