HOUSTON - eTradeWire -- HOUSTON - Melshams LLC has changed its name to Forxample, aligning the company with the platform it builds. The company also announced the general availability of Forxample, a website platform for local service businesses built on a simple idea: updating your website should take no more time than posting a photo to a social feed.

The change reflects how customers already refer to the business. Customers, partners and search traffic arrived under the Forxample name, and the corporate name had become the less recognizable of the two.

Most trade business owners photograph their finished work. Posting that photo to a social account takes under a minute. Getting the same photo onto the company website has meant emailing a web developer, waiting on an invoice, or logging into a site builder the owner hasn't opened in years. In practice it doesn't happen, and the website sits unchanged.

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Forxample removes that step. The owner opens the app, adds photos, selects the type of work and the city, and writes a line about the job. It publishes as a dated page on the business's own website. Social posts scroll out of view within a day; these pages stay, and accumulate into a record of completed work that customers and search engines can find.

"I kept meeting owners who posted three job photos a day to social and hadn't touched their website in four years. Posting takes a minute and updating a website takes a phone call and an invoice," said Melsham Mishra, Co-founder and CEO of Forxample.

Existing customers need to take no action. Accounts and published pages carry over unchanged. Forxample is available now at https://www.forxample.com, with plans starting at $19 per month, billed monthly with no contract or setup fee.

About Forxample
Forxample, formerly Melshams LLC, is a software company in Houston, Texas. It builds a website platform for local service businesses including cleaners, landscapers, plumbers, HVAC technicians and auto detailers.