REGINA, Saskatchewan - eTradeWire -- sMedia Launches LOTie: An Automated Inventory Listing Assistant for Automotive Dealerships

New Chrome Extension Connects Live Dealership Feeds Directly to Facebook Marketplace, Streamlining Social Inventory Posting for Sales Teams.

REGINA, SK — September 1, 2026 — sMedia, a provider of digital marketing technologies for automotive dealerships, today announced the launch of LOTie, a digital lot listing assistant. LOTie helps dealership sales personnel efficiently publish inventory listings directly from their live database to Facebook Marketplace.

Manual listing entry on social channels presents operational delays for dealership sales teams. LOTie solves this challenge by bridging live inventory feeds directly with a browser extension interface. This architecture allows sales representatives to authenticate individually, select vehicle inventory, and publish accurate listings to Facebook Marketplace under their profiles in seconds.

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Key operational features of LOTie include:

• Automated Feed Synchronization: Connects directly with dealership inventory streams to auto-populate specifications, mileage, and pricing.
• Algorithmic Description Variation: Uses an integrated AI engine to restructure copy for concurrent listings, preventing duplicate content flags.
• Inventory Maintenance Tracking: Evaluates feed updates to flag sold units missing from inventory, prompting representatives to remove inactive posts.
• Centralized Management Analytics: Integrates directly into sMedia's management console, The Hub, allowing General Managers and Sales Managers to track post volume, posting trends, and profile maintenance by representative.

"Sales teams need practical tools that help them connect inventory with in-market shoppers quickly," said Erin Richmond, CEO at sMedia. "LOTie streamlines social listing execution by eliminating manual data entry while giving leadership clear operational visibility inside the sMedia Hub."

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LOTie is available immediately as a standalone software solution for automotive dealerships across North America.

To learn more about LOTie or to schedule a product demonstration, visit https://hubs.li/Q04vZkxx0.

About sMedia

sMedia delivers digital advertising and software solutions tailored for automotive dealerships across North America. Combining inventory integration with hands-on support, sMedia helps dealerships optimize marketing performance and connect with shoppers.