CLEVELAND - eTradeWire -- If you haven't heard of Athlytic, you will soon! Coming to a television near you; co-founders Jared Eummer and Ashton Keys show us all who they are and how Athlytic came to be.

Jared Eummer is a young entrepreneur who has a demonstrated history of delivering high level partnerships across several different platforms and industries. Graduate of coveted HBCU Florida Agricultural and Mechanical University; Jared got his start in marketing as one of the founders of Dream Marketing Group, which hosted events alongside talent such as DJ Khaled, Meg Thee Stallion, Da Baby, and more. Jared has been able to take his love of sports and combine that with his entrepreneurial genius working with the Cleveland Cavaliers on brand partnerships. He also is a Venture for America fellow which further fueled his entrepreneurial dreams. He now has a new business venture, one that you will soon see on television; Athlytic.

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Athlytic is a fully integrated marketplace that will help bridge the gap between brands and student athletes. With the new laws passing in multiple states allowing student athletes to profit off of their name, image, and likeliness soon, Athlytic will be one of the first platforms to help educate, support, and connect student athletes to brand partners.

You can catch Jared, Ashton, and the Athlytic journey April 14th at 2 PM on BET, and also airing on VH1 and YouTubeLive! Also visit www.athlytic.io