CHARLOTTE, N.C. - eTradeWire -- Mattie Clay Branding & Public Relations is pleased to announce its agency relaunch - primarily servicing the beauty and cosmetics industry. Within the new agency outlook, they have created a concept to launch service model where they will work with cosmetic chemists and manufacturers to create a seamless transition from formulation to public relations strategy for product brands and formulas.

The Pathway to Press service will list the agency as a vendor with labs and manufacturers where clients will have the ability to begin the branding and launch preparation while in formulation or production. The service model offers three project plans ranging from three to six months. Upon project completion, brands can choose to transition to a full-scale retainer based public relations campaign.

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With the agency redesign, they will also focus on offering digital public relations services to cosmetic chemists and formulators, beauty and cosmetics educators and emerging brands.

Launched in September 2012, Mattie Clay Branding & Public Relations (MCBPR), has worked with clients across various industries to create brand strategies, implement digital PR campaigns and create media assets for small businesses. Shakeema Bouyer, agency founder, says that she wholeheartedly welcomes the transition. She says, "The field of public relations is ever changing. This new service model and niche allows us to create our unique footprint within the industry."

To learn more about Mattie Clay Branding & Public Relations or to request a discovery call visit www.mattieclaybpr.com.