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In this unique launch, the two brands have teamed up to create the perfect cotton candy treat designed to taste like a handful of SKITTLES® candy, executing bold, fruitiness The flavorful cotton candy will also be launched with the STARBURST® brand, allowing consumers to enjoy their "Fave Reds", cherry and strawberry treats, in an entirely new way. The cotton candy versions of these classic brands will allow fans a truly mouth-watering and unique way to enjoy these on-trend and timeless classics.
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To further enhance the partnership, TON will be launching SNICKERS®,TWIX ® and M&M'S® edible cookie dough creations in both bite-sized nuggets and spoonable versions. These Doughlicious items don't require refrigeration as they are utilizing egg-free, butter-free formulations as well as heat-treated flour. By using crumbled pieces of SNICKERS®, TWIX® and M&M'S® in its proprietary formulation, TON is confident these unique edible cookie doughs will deliver distinctive flavor combinations that will exceed customers' expectations.
Whereas the spoonable doughs are sure to be a popular dessert, the bite-sized nuggets will be a perfect snackable treat as well as a perfect dessert and/or baking topping!
TON will be supporting this partnership launch with bold social media content.
"We are excited about our partnership with Mars and their iconic brands that will bring consumers brand-new candy-inspired flavors that are sure to tantalize their taste buds and allow them to experience these brands in an innovative format," said Scott Samet, President of Taste of Nature, Inc. "Our partnership with Mars has given us the rare opportunity to engage consumers with unique products and iconic brands that will surely be "must-try" products," Samet added.
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Visit www.candyasap.com for more details.
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