LAS VEGAS - eTradeWire -- The Spring and Summer Editions of the widely anticipated Marketing 2.0 Conference will study the increasingly pressing issue of ad fraud and click farm scams. Aptly hosted in the global entertainment and business centers of Las Vegas, USA (Caesars Forum, July 10-12, 2023) and Dubai, UAE (Holiday Inn, Dubai Festival City, June 19-21, 2023), experts in the field will deliver a wealth of valuable insight on how companies, especially those in the marketing industry, can safeguard against ad fraud and combat scams that can wreak havoc on their marketing budgets.

From understanding the prevalence of spam reviews to tackling deceptive practices and best practices in developing trustworthy customer relationships, the upcoming editions of the Marketing 2.0 Conference will leave attendees well-versed on the topic and equipped with tools and tactics to keep their brand's integrity intact.

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Led by industry thought leaders, attendees will have the opportunity to examine subjects such as deceptive ad fraud tactics, preventing account takeovers, navigating programmatic marketplaces, safeguarding against spam and rogue DSPs, and how to keep your assets protected from online fraud and scams. With speakers from across the industry and beyond, this three-day marketing event will also look at the dangers of inattention, the importance of compliance to scam prevention guidelines, and strategies to increase efficiency & performance.

"Marketing 2.0's mission is to empower the global digital marketing industry by connecting innovative marketing minds from around the world, enabling them to learn, network, and be inspired," reviewed Shams Raza, a Manager at the Marketing 2.0 Conference. He continued, "The conference is sure to be an invaluable resource for those looking to stay ahead of the latest trends in ad fraud prevention.

The Marketing 2.0 Conference focuses on the evolution of digital marketing and brings together professionals, executives, and academics in marketing, technology, and communication. In addition to its fraud & scam prevention track, its team is hard at work curating panels and talks on the hottest topics in digital marketing, such as customer experience, AI, analytics, and brand reputation.

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Along with these presentations, there will also be an exhibition for businesses to showcase their newest innovations and for attendees to engage with thought leaders from all over the world. Plus, attendees will be able to connect with industry professionals through various networking opportunities while sharing their organization's approach to scam offenses and fraud prevention. With the excitement surrounding the event building, be sure to check Marketing 2.0 Conference's website to keep up-to-date with the latest information.