FORT MYERS BEACH, Fla. - eTradeWire -- Margaritaville Beach Resort Fort Myers Beach proudly announces the appointment of Marin Asher as its marketing and communications manager. With a rich background in digital marketing and a deep-seated passion for promoting Southwest Florida accommodations and attractions, Asher brings over two decades of industry experience to her new role.

In her position, Asher will serve as a pivotal member of the marketing team, collaborating closely with various departments to develop comprehensive strategies that align with the resort's goals and positioning. She will play a crucial role in driving awareness and revenue across all channels. Asher will also oversee internal and external communications in the earned media space and contribute significantly to the resort's digital presence.

Asher's journey in promoting Southwest Florida began over 20 years ago when she led the sales and publication of several tourism guides. Her transition into the digital realm of marketing has equipped her with invaluable insights and skills that are poised to elevate Margaritaville Beach Resort's marketing efforts to new heights.

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As an avid boater and a devoted enthusiast of Fort Myers Beach and the Margaritaville lifestyle, Asher embodies the spirit of relaxation and adventure that the resort encapsulates. She expresses her excitement about joining the Margaritaville team, stating, "Watching the resort's progress over the last couple of years has been truly inspiring. I am incredibly honored to be a part of Margaritaville's story—a beacon of hope for the island. I can't wait to share with the world that we are open and ready to start issuing our guests their 'license to chill.'"

Additionally, Asher is deeply committed to empowering women in her community. As a seven-year board member and current president of Our Mother's Home of Southwest Florida, a nonprofit organization dedicated to empowering young mothers in the foster care and human trafficking systems, Asher has demonstrated her dedication to breaking the generational cycle for these women and their children.

Margaritaville Beach Resort Fort Myers Beach extends a warm welcome to Asher and looks forward to achieving new milestones together under her leadership.