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"As the industry has changed, we felt it was important to do more to connect with our customers," said David Jaffe, President. "Rize has been the name of our adjustable bed line for years, and we thought it was natural to take the brand equity we have already built and use it to define who we are moving forward. Our new tag line is 'reawakening the idea of comfort. Every product we build and every experience we create will be centered around that idea."
Mantua Manufacturing was founded in 1952 in the small town of Mantua, Ohio, as a bed frame manufacturer. The company has grown steadily to become a leader in the industry, expanding to offer other bedding support, adjustable beds, furniture, and now mattresses and fabric bedding. Rize products are in more than 15,000 stores nationwide, and they ship an average of 10,000 units per day. The company continues to be family-owned, and has recently opened a new facility that consolidated their Ohio manufacturing and warehousing capabilities.
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"We aren't changing any of the things that made the company great," said Rick Sterzer, Executive Vice President of Sales. "With over 60 years of experience in the industry, we wanted to take everything we know and use it to promote a new direction that's in line with our customers' changing needs."
Rize will continue to focus on delivering a high-quality experience at every step of the customer journey, from placing an order to using their products. Each item comes with an industry-leading warranty, and is made from the best materials possible. With six distribution centers located across the country, Rize is positioned to make delivery quick and easy for all customers.
In addition, Rize has launched an updated website to showcase their new brand. This site is growing to become a central resource of product data and other information that will be useful to retail stores looking to quickly find more details about the products on their floor. The new website can be found at www.rizebeds.com.
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