CHICAGO, May 21, 2025 ~ Chicago-based entrepreneur Alan Phung is making waves in the coffee industry with his innovative approach to Vietnamese coffee. While most coffee innovations focus on high-tech gadgets and complex brewing equipment, Phung's Mai Coffee is introducing a new product that is rooted in personal loss, cultural heritage, and a desire to make Vietnamese coffee more accessible.

Phung's inspiration for the product comes from his own experience. After the passing of his father in high school, he traveled to Vietnam for the first time to reconnect with his roots. It was there that he discovered the deep coffee culture of Vietnam and fell in love with its rich, bold flavors. However, upon returning home, he found it difficult to brew Vietnamese coffee properly without specialized equipment.

Determined to bridge this gap and share the authentic taste of Vietnamese coffee with others, Phung spent three years developing the first-ever Vietnamese Coffee Pouches. These revolutionary tea bag-style pouches are designed to steep like tea and fully extract the bold, smooth flavors of Vietnamese Robusta beans without requiring any equipment.

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The term "Viet Super Coffee" was coined by Phung to describe the distinctive Robusta beans used in Vietnamese coffee. These beans have a lower acidity profile, rich chocolatey notes, and more caffeine compared to typical Arabica varieties found in most American coffee shops.

But Mai Coffee's innovation goes beyond just convenience and flavor. The company is committed to sustainability and giving back to the community that inspired its journey. A portion of every purchase will support Vi Nhan Children's Disability Care Center in Buon Ma Thuot, Vietnam.

The compostable pouches are made from plant-based materials and are designed for a sustainable brewing experience. They come in three bold flavors: Classic, Salted Caramel, and Coconut. Professional double bass player Andrew French from Chicago praises Mai Coffee for its convenience while traveling: "My work often requires me to travel...finding high quality coffee without spending a fortune has been difficult. This product has been an effective and elegant solution for me."

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Professional barista Brandon Martinez, who has been in the industry for five years, also raves about the product: "The salted caramel coffee is smooth and pleasant. As a coffee drinker who takes their coffee black, I could drink this one with or without creamer and still enjoy my morning cup."

Mai Coffee will be launching on Kickstarter this June, giving early backers exclusive access and up to 30% off before the official launch in November 2025. Each bag includes 12 premium coffee pouches in three flavors and is estimated to retail for $29.99.

Phung's vision of making Vietnamese coffee more accessible while honoring his cultural heritage has come to life with Mai Coffee's Vietnamese Coffee Pouches. For more information, visit maivietnamesecoffee.com or contact Alan Phung at [email protected] or 312-662-8155.

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