VANCOUVER, British Columbia - eTradeWire -- Before Angel Kho co-founded Loulou Lollipop, she was a new mom losing a nightly battle with a swaddle blanket. Her first daughter needed swaddling for almost six months, and nothing on the market could keep her arms in, which is why she developed the Big Dreams Swaddle Wrap. The newest piece of the Big Dreams sleep collection just landed on LoulouLollipop.com and LoulouLollipop.ca. Designed to be multi-functional and to solve baby swaddling frustrations once and for all. It is also a finalist for the Baby Safety Award of Excellence.

"She always managed to wiggle one arm out — even through the zipper opening — and she'd wake herself up in the middle of the night," said Kho. "I even tried elastic bands around the shoulders just to keep her arms in. Looking back, it's almost comical. At the time, I was completely exhausted."

The Big Dreams Swaddle Wrap is the product she wishes she'd had. It has a soft, silent, and secure closure that wraps around baby's torso to provide gentle tension and secure, womb-like comfort, while allowing baby's legs to move freely like a traditional sleep bag. It launched this August in three of the brand's most popular prints. The wrap extends the Big Dreams sleep collection (home of the Sleep Bag that earned a 2025 Good Housekeeping Parenting Award) back to the newborn stage.

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The Swaddle Wrap is a finalist for the Baby Safety Award of Excellence from the Baby Safety Alliance. The winner is chosen by public vote, which means this one comes down to parents. Voting is open until September 13, 2026, at https://www.babysafetyalliance.org/page/parents-pick, and it takes about a minute.

The Swaddle Wrap is made from TENCEL™ Lyocell fabric, spun from wood pulp, which is buttery-soft, and breathable, so it helps regulate body temperature for babies who can't yet do that themselves. Inside, the insulation blends 30% TENCEL™ Lyocell with 70% DuPont™ Sorona®, a fiber that replaces part of conventional polyester with plant-based content derived from corn (37%). Like all Loulou Lollipop nursery essentials, the Swaddle Wrap is OEKO-TEX® STANDARD 100 certified, meaning every component has been tested for harmful substances.

The Big Dreams Swaddle Wrap is available at LoulouLollipop.com and LoulouLollipop.ca, with more print options coming soon. Voting for the Baby Safety Award of Excellence closes September 13, 20206 at https://www.babysafetyalliance.org/page/parents....