BRIDLINGTON, U.K. - eTradeWire -- Marton Road Pharmacy in Bridlington will open its doors for Innovation Day on Friday 24 July, welcoming healthcare professionals, pharmacy leaders, and local representatives to experience the future of community pharmacy.

The event will welcome distinguished guests including Prince Alexander von Liechtenstein, President of Pharmathek and visionary behind the SINTESI dispensing robot, alongside Charlie Dewhirst MP for Bridlington and Wolds and Councillor Liam Dealtry. Their attendance reflects the growing importance of innovation, collaboration, and investment in the future of community healthcare.

Hosted by pharmacy owner Jaya, Innovation Day will showcase how automation is transforming pharmacy operations, with Avonnex bringing its expertise in pharmacy automation technology to demonstrate the SINTESI dispensing robot in a real pharmacy environment. Visitors will have the opportunity to see how intelligent automation can streamline workflows, improve accuracy, and create more time for pharmacists to focus on delivering patient care.

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As community pharmacies continue to evolve into local neighbourhood healthcare hubs, providing an expanding range of NHS clinical services, automation can support pharmacists in taking on greater clinical responsibilities while improving access to care closer to home. By reducing pressure on GP practices and helping patients access healthcare services more quickly, pharmacy innovation is playing an important role in the future of the NHS.

Aligned with the NHS 10-Year Health Plan's ambition to deliver more care within local communities, Innovation Day will highlight how connected technology can strengthen the role of community pharmacy and support a more efficient, patient-focused healthcare system.

Event: Innovation Day at Marton Road Pharmacy
Date: Friday 24 July 2026
Time: 10 am-6 pm (official ribbon cutting 10:30 am)
Location: Marton Road Pharmacy, Marton Road, Bridlington, YO16 7DJ
Hosted by: Jaya Authunuri, Marton Road Pharmacy in partnership with Avonnex
Registration: To register your attendance, contact martonrdpharmacy@gmail.com

Visit us at https://avonnex.com/