CHICAGO - eTradeWire -- Litera (https://www.litera.com/), the Legal AI platform provider that best unifies the practice and business of law, announced that Foundation Proactive (https://www.litera.com/products/foundation-proa...), powered by Postilize (https://www.postilize.com/), has been named Customer Intelligence Platform of the Year in the 9th annual MarTech Breakthrough Awards (https://martechbreakthrough.com/). The program is conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales, and advertising technology landscape. Foundation Proactive is part of Litera GrowthTech (https://www.litera.com/solutions/marketing-busi...), the growth intelligence platform that turns law firm data into business development opportunities, helping firms convert AI-driven efficiency into revenue.

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"While most AI tools help professionals work faster, fewer help them to grow the business," said Grant Hewlett (https://www.linkedin.com.mcas.ms/in/granthewlett), VP, Product for Firm Intelligence at Litera. "That's the gap Foundation Proactive was built to close for law firms. By combining our 30 years of relationship data with AI that surfaces the right client, at the right moment, with the right context, we've turned relationship intelligence into a growth engine. Winning a MarTech Breakthrough Award alongside the best in marketing and revenue technology signals the growth playbook we've built for legal applies far beyond it."

Foundation Proactive leverages Postilize to detect client events such as executive moves, financings, and restructurings, maps them to legal opportunities, and drafts personalized outreach in each lawyer's authentic tone for one-click approval via Outlook. Built-in relationship intelligence scores and strengthens connections with proactive reminders, while continuous CRM enrichment keeps contact data clean, accurate, and revenue ready.

"We work with leaders in legal every day on the challenge of turning AI-driven efficiency into real business growth, and the entire legal industry is grappling with this conversation," said Kelsey Dellovo (https://www.linkedin.com/in/kelseynason/), Partner and Chief Client Service Officer, Baretz+Brunelle (https://www.baretzbrunelle.com/). "This recognition validates what we've heard from law firm executives. The growth gap is real, and the solutions that close the gap are starting to be recognized well beyond legal."

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"Foundation Proactive gives law firms the ability to act, not react," said Steve Johansson (https://www.linkedin.com/in/stevenjohansson/), Managing Director, MarTech Breakthrough. "Most firms operate reactively, responding to RFPs, relying on referrals, and waiting for clients to come to them. Yet many clients spread their legal relationships across multiple firms simultaneously, with many changing firms due to a lack of communication, not pricing or performance. By leveraging Postilize to analyze relationship signals daily and surfacing the right message at the right time, Foundation Proactive keeps firms top of mind so they can deliver value before competitors even recognize the opportunity."